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5 Tips For Creating Effective Newsletters
Posted on Aug 30 2011 by laura.cohen
Newsletters can be a powerful weapon in your marketing arsenal. Check out these tips so you can create engaging newsletters for your target audience.
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Two Business Mistakes To Avoid When It Comes To Your Employees
Posted on Aug 23 2011 by laura.cohen
When it comes to your employees, avoid these two common business mistakes.
Google+ And Mobile For The SMB
Posted on Aug 08 2011 by laura.cohen
Tweet In the past month there have been two Google services that I’ve been keeping an eye on. First was Google+. I’m happy to say that I’m one of the 18 million users on the newest social media network. The first week it came out, I was asking everyone I knew for an invite! I [...]
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8 Don’ts And 1 Do – When It Comes To Marketing Online
Posted on Jul 31 2011 by laura.cohen
Calling out the online marketing avenues that have been the most ineffective for some small businesses and why.
When It Comes To Your Competition – See What Your Customer Sees
Posted on Jul 25 2011 by laura.cohen
Conduct your own competitive analysis from your customers’ perspective. Knowing and understanding what the customer sees is the most important competitive anlaysis you can do.
Don’t Take Emotions Or Pricing For Granted
Posted on Jul 14 2011 by laura.cohen
If you are trying to sell something you don’t always have to appeal to your customer’s logic. If you can play off of emotions, you can easily make a sale. In many cases actually appealing ot emotion is stronger than appealing to logic.
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