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Preparing for Small Business Saturday – Part II...

Posted on Oct 18 2011 by
Welcome back to our series on getting your business ready for November 26th - Small Business Saturday.  Part II focuses on how you can find new, ideal prospects and create a local following. No matter what kind of business you run, Small Business Saturday and the holiday season offer numerous opportunities to boost your visibility among new customers. So while you may be putting a lot of effort into your newsletter or...

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Five Ways To Handle Negative Comments...

Posted on Oct 17 2011 by
While brand bashing is nothing new, the tools of the web and social media make the comments from "meanies" even more lasting and impressionable.  Whether bad-mouthing a product via Twitter or leaving a scathing review on Yelp, unhappy customers—or mischievous competitors—can and will sully your business, often through anonymous accounts.  Can and should you fight back?  Yes, here's how to do that. 1. First of...

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How to Prepare for Small Business Saturday...

Posted on Oct 13 2011 by
The holiday shopping season is quickly approaching, and with it comes multiple opportunities to increase exposure with your target audience. Along with Black Friday and Cyber Monday, we now have Small Business Saturday® to help kick off the holiday shopping season and capture some of the buying momentum often only experienced by large retailers.  Led by American Express, Small Business Saturday got its start in 2010 as a...

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Quick And Easy Tips To Leverage Your Existing Customers...

Posted on Oct 11 2011 by
 How is an existing customer supposed to feel when you send a form letter inviting her to sample your product or service and become a new customer? Mistakes like this unnecessarily alienate otherwise happy customers—and might even send them into the arms of competitor who can remember their name. Your best defense is a two-pronged offense that combines meticulous database management with a solid content...

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Small Business Marketing Resources – An Interview With...

Posted on Oct 10 2011 by
Seth Godin doesn’t need an introduction. You already know about his books and blog.  And simply highlighting some of his other achievements wouldn't do him justice anyway.  This interview focuses on what you might not know about Seth, and getting to know what drives him to be a successful artist and business man. Seth shares the following in this insightful interview: His business ventures starting at age...

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3 Steps to Start Using Twitter...

Posted on Oct 04 2011 by
Marketing used to be a one-way street. Companies would push their advertising message to the masses and hope it stuck. Nowadays social networking websites have opened the door for consumers to respond to the marketing messages with their own voice. Twitter is one of the channels where consumers have become particularly vocal about their loved (or hated) brands and businesses. Many old school marketers and companies think it's...

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Email Responsibly. Taking a closer look at the world of ema...

Posted on Sep 30 2011 by
Thinking of including unusual discounts in emails? It might be best to keep it simple If you’ve been keeping a close eye on email offer and subject line trends over the last year, you may have noticed that ‘odd’ or unusual offers, such as 14 percent or 56 percent off, have started to appear more. The offers, such as ‘14% Off Limited Time Only!’, ‘Our weekly deal 71% off of today’s item‘, ’56% off...

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Supercharge Your Business – Make Money Faster...

Posted on Sep 22 2011 by
Do you hate how unproductive team meetings can be?  Here's what you should be doing during the week. HOLD WEEKLY TEAM MEETINGS Every Monday morning, have a meeting with your team to figure out the ONE thing you could do to increase revenue.  Then determine an exact timeframe it has to be implemented (think of 24 hours as your goal here.)  And every Friday have another meeting to discuss and review...

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Your Company Website – Keep It Simple...

Posted on Sep 14 2011 by
Many of you want your site to look as nice as possible and are more than willing to add all the bells and whistles to make it stand out to your customer base.  While this is a noble approach, it can end up costing you plenty in lost sales.  Many of your buyers will find special effects on a website cute the first time they visit, but often become quite annoyed with them on subsequent visites. Depending on how special...

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The Truth About Testimonials...

Posted on Sep 08 2011 by
One effective (and very affordable might I add) marketing tool you can offer is a heartfelt testimonial from a pleased customer.  Why?  Think of it this way.  If you go ahead and tell the world how amazing you are, your business is, etc. few people will believe it.  But, if someone else raves about you or your business, it's a whole different ball game.  Here are a few suggestions that will help you get testimonials from...

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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