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Bootstrap your marketing: Use mobile marketing to your advan...

Posted on Jul 29 2011 by
If you’re regularly sending emails to your customers, then you might already know the value of email campaigns. With a low capital outlay required and a high potential for return on investment, email is one of the lowest-cost marketing mediums you can employ. There are, however, special considerations for email marketers hoping to capture the attention of users viewing their emails on mobile devices. If you don’t how...

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Bootstrap your marketing: Market your business in unlikely p...

Posted on Jul 14 2011 by
Welcome to part two of this multipart series on bootstrapping your marketing. Here’s a quick, easy way to promote your business with all of your outgoing documents....

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Bootstrap your marketing: Be an online expert...

Posted on Jul 08 2011 by
 It doesn’t take a ton of money to market your small business. All it takes is determination, combined with a little strategy. In this, the first of a multipart series, I’ll walk you through basic, low-cost marketing techniques that any small business can use to boost their marketing to the next level. On the agenda today: Become an online expert. By showcasing your expertise, you’ll gain customers’ and...

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How to Measure Your Social Marketing Returns...

Posted on Jul 01 2011 by
In my last post, I gave you three tips for generating leads with social search. Now it’s time to think about measuring the return on social marketing. There’s no question that social media has value. In a May 2011 online poll conducted by social marketing platform company Roost, more than 71 percent of the local businesses polled said that social marketing is their most effective channel, compared with just 15...

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Top Three Ways to Generate Leads With Social Search...

Posted on Jun 28 2011 by
It’s a new era in social media — one where it’s not enough simply to create a Facebook page for your business and hope to attract fans. Welcome to the age of social search — and, for your small business, social marketing....

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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