All posts by Karen Spaeder

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Manage abandoned shopping carts with strategic email c...

Getting buyers to your Website is only half the battle in terms of your online marketing efforts. Once they’re there, you want them to buy — not click elsewhere or, worse, get nanoseconds away from a purchase only to abandon their shopping carts. It’s these abandoned carts that can...

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Bootstrap your marketing: Use mobile marketing to your...

If you’re regularly sending emails to your customers, then you might already know the value of email campaigns. With a low capital outlay required and a high potential for return on investment, email is one of the lowest-cost marketing mediums you can employ. There are, however, special considerations for...

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Bootstrap your marketing: Market your business in unli...

Welcome to part two of this multipart series on bootstrapping your marketing. Here’s a quick, easy way to promote your business with all of your outgoing d...

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Bootstrap your marketing: Be an online expert...

 It doesn’t take a ton of money to market your small business. All it takes is determination, combined with a little strategy. In this, the first of a multipart series, I’ll walk you through basic, low-cost marketing techniques that any small business can use to boost their marketing...

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How to Measure Your Social Marketing Returns...

In my last post, I gave you three tips for generating leads with social search. Now it’s time to think about measuring the return on social marketing. There’s no question that social media has value. In a May 2011 online poll conducted by social marketing platform company Roost, more...

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Top Three Ways to Generate Leads With Social Search...

It’s a new era in social media — one where it’s not enough simply to create a Facebook page for your business and hope to attract fans. Welcome to the age of social search — and, for your small business, social marketi...

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