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Boost Your Holiday Bottom Line With Email Marketing...

Posted on Dec 12 2011 by
We’re in the home stretch now just before the holidays, but it’s not too late to get an extra push out of your marketing. Those final few emails can make or break your holiday sales, so don’t overlook opportunities...

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What Has Your Website Done for You Lately?...

Posted on Nov 14 2011 by
Is your site optimized for holiday traffic? If it isn’t, you risk sending visitors clicking away — resulting in lost sales, a weakened brand image and an overall poor impression of your business.   This holiday season,...

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Three Ways to Give Your Marketing a Facelift...

Posted on Oct 21 2011 by
It’s easy to get into a marketing rut from time to time. You keep sending the same types of emails to the same list, and you keep getting the same result: lackluster sales. What gives? It’s time to overhaul your...

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Five ways to ramp up your holiday sales...

Posted on Oct 07 2011 by
With the holidays approaching, there’s no time like the present to think about how to market your business to new and existing customers. Ready to ramp up your sales? Try these five quick tips for making a lasting impression...

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Quick and Easy Ways to Create New Content...

Posted on Sep 23 2011 by
So you’ve created an email newsletter and a blog. You’ve filled them with relevant content, promotional offers and information about your company. Great! Now ask yourself: Can you keep up with it?   Unfortunately, many...

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Find out more about your customers and market...

Posted on Sep 02 2011 by
In today’s digital universe, finding customers sometimes can feel like a game of “Where’s Waldo?” While there might be people everywhere, you don’t need to be a marketing guru to figure out that not all of them are...

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Three quick ways to make the most of direct mail...

Posted on Aug 26 2011 by
Despite the proliferance of email, direct mail remains a critical component of any good marketing program — but it must be engaging and interactive to be effective. Creating personal connections with your customers via direct...

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Three simple rules for emailed receipts...

Posted on Aug 19 2011 by
An interesting thing happened while I was completing a purchase at Urban Outfitters recently. The cashier asked if I would like to have my receipt either printed or emailed to me. Without giving it much thought, I asked for...

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Ask for customer reviews to help manage your online reputati...

Posted on Aug 12 2011 by
Today’s social media platforms represent enormous opportunity as well as enormous risk, as users increasingly share their opinions about businesses they frequent. If you aren’t paying attention to what your customers are...

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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