We’re in the home stretch now just before the holidays, but it’s not too late to get an extra push out of your marketing. Those final few emails can make or break your holiday sales, so don’t overlook opportunities to grab the attention of last-minute shoppers. The beauty of email is that you can quickly [...]

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Is your site optimized for holiday traffic? If it isn’t, you risk sending visitors clicking away — resulting in lost sales, a weakened brand image and an overall poor impression of your business.   This holiday season, make sure customers stick around when they visit your site by incorporating holiday-centric navigation. Make it easy for [...]

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It’s easy to get into a marketing rut from time to time. You keep sending the same types of emails to the same list, and you keep getting the same result: lackluster sales. What gives? It’s time to overhaul your marketing. Don’t get overwhelmed by the process. Just start small with the three ideas below, and [...]

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With the holidays approaching, there’s no time like the present to think about how to market your business to new and existing customers. Ready to ramp up your sales? Try these five quick tips for making a lasting impression this holiday season:   Beef up your customer service. There’s no quicker way to turn away [...]

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So you’ve created an email newsletter and a blog. You’ve filled them with relevant content, promotional offers and information about your company. Great! Now ask yourself: Can you keep up with it?   Unfortunately, many small businesses find they don’t have the bandwidth to churn out new content on a regular basis. As a result, [...]

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In today’s digital universe, finding customers sometimes can feel like a game of “Where’s Waldo?” While there might be people everywhere, you don’t need to be a marketing guru to figure out that not all of them are going to buy from you. So what’s an entrepreneur to do in order to find the right [...]

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Despite the proliferance of email, direct mail remains a critical component of any good marketing program — but it must be engaging and interactive to be effective. Creating personal connections with your customers via direct mail will help to get your mailers noticed and will produce results. To ensure you send the right messages, follow [...]

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An interesting thing happened while I was completing a purchase at Urban Outfitters recently. The cashier asked if I would like to have my receipt either printed or emailed to me. Without giving it much thought, I asked for a printed receipt. And then I got to thinking: Why would a retailer want to email [...]

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Today’s social media platforms represent enormous opportunity as well as enormous risk, as users increasingly share their opinions about businesses they frequent. If you aren’t paying attention to what your customers are saying about you online, then you’re leaving yourself open to their negative comments, while also potentially losing opportunities to react to positive reviews. [...]

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Getting buyers to your Website is only half the battle in terms of your online marketing efforts. Once they’re there, you want them to buy — not click elsewhere or, worse, get nanoseconds away from a purchase only to abandon their shopping carts. It’s these abandoned carts that can be the most baffling. How could [...]

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