All posts by Editor

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Not All Marketing Lists Are Created Equal...

You’re ready to launch your next big direct marketing campaign.  The offer is set, the creative piece is ready, now you need to determine...

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New Year: New Website – 5 Easy Ways to Optimize ...

With the New Year comes many New Year’s resolutions. Lose a few pounds, be more financially responsible, etc. This year, why not improve your websites customer experiences....

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You know your customers, but do you understand them?...

You probably know your customers, but do you really understand them?  Knowing your customers — information typically collected by a business — means you...

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Build Customer Loyalty and Increase Sales...

Can you think of business to which you are regular, repeat customer?  Why?  What does that business do for you to make you loyal?...

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