All posts by Editor

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Not All Marketing Lists Are Created Equal...

You’re ready to launch your next big direct marketing campaign.  The offer is set, the creative piece is ready, now you need to determine who to send it to.  You’ve put in a tremendous effort to create an attractive direct marketing piece with a great offer.  Effective marketing is...

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New Year: New Website – 5 Easy Ways to Optimize ...

With the New Year comes many New Year’s resolutions. Lose a few pounds, be more financially responsible, etc. This year, why not improve your websites customer experiences. Your customers are the heart and soul of your business and the key to your businesses success. The development of multiple channels is important, but many small businesses discount the value...

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You know your customers, but do you understand them?...

You probably know your customers, but do you really understand them?  Knowing your customers — information typically collected by a business — means you generally know who they are demographically, their age, gender, location, etc.  Most small businesses do a good job on this front.  When it comes to...

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Build Customer Loyalty and Increase Sales...

Can you think of business to which you are regular, repeat customer?  Why?  What does that business do for you to make you loyal? Is it extraordinary customer service, quality product, personalized service, all of the above?  For me it’s Dick Ponds, my local running shoe store.  They understand...

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