All posts by Alex Johnson

Loading...
How can small businesses best use mobile marketing?...

Ninety three percent of adults own a mobile phone, and by utilizing mobile marketing, this could be your portal into connecting with your customers. Your customers may be receptive to text messaging deals and use their smartphones to look up new businesses and discounts. When clients browse the web...

Read More How can small businesses best use mobile marketing?
Why should small businesses still use direct mail mark...

Small businesses who send direct mail advertisements to their customers find this to be a highly effective marketing strategy. Where emails can be deleted immediately or never even looked at, people still head to their mailboxes daily. According to the United States Postal Service, 98 percent of people retrieve...

Read More Why should small businesses still use direct mail marketing?
Why is it important to append your data?...

In order to get the most bang for your buck, it is important to know all as much as possible about your customers’ demographics, behavior, interests and preferences. Blindly sending out advertisements to all prospects and customers is expensive and ineffective. More than 80 percent of organizations have incomplete...

Read More Why is it important to append your data?
How does Experian’s Mortgage Database work?...

Property managers, real estate agents, banks and credit unions can find great benefit from Experian’s Mortgage Database to help them find leads and better understand their customers and prospects in the area. The list makes it easier to target prospects for refinancing, home-equity products or second mortgages before competitors....

Read More How does Experian’s Mortgage Database work?
Why is the New Homeowner Database becoming more popula...

Experian’s New Homeowner Database offers small businesses the opportunity to target a highly profitable market that is actively looking to make purchases. This database is becoming more popular because our customers are finding that they can get their name out to new clients in the neighborhood before their competition...

Read More Why is the New Homeowner Database becoming more popular?