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What’s the difference between the First Time Homebuyers an...

Posted on Oct 07 2013 by
So you’re looking for new prospects in the area and you want to start building relationships with new residents before your competition does. Both first time homebuyers and new homeowners sound like the people you should be reaching out to with your advertising, but one group may be better for you to target that the other. The key difference between the First Time Homebuyer and the New Homeowners lists from Experian is...

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How can small businesses best use mobile marketing?...

Posted on Sep 30 2013 by
Ninety three percent of adults own a mobile phone, and by utilizing mobile marketing, this could be your portal into connecting with your customers. Your customers may be receptive to text messaging deals and use their smartphones to look up new businesses and discounts. When clients browse the web for different stores, the first turn-off is a website that isn’t cell phone compatible. Make sure your website is optimized...

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Why should small businesses still use direct mail marketing?...

Posted on Sep 23 2013 by
Small businesses who send direct mail advertisements to their customers find this to be a highly effective marketing strategy. Where emails can be deleted immediately or never even looked at, people still head to their mailboxes daily. According to the United States Postal Service, 98 percent of people retrieve their mail daily, and 77 percent of people sort it immediately. This gives companies access to an audience who could...

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Why is it important to append your data?...

Posted on Sep 16 2013 by
In order to get the most bang for your buck, it is important to know all as much as possible about your customers’ demographics, behavior, interests and preferences. Blindly sending out advertisements to all prospects and customers is expensive and ineffective. More than 80 percent of organizations have incomplete databases, and appending you data is the most cost-effective way to discover new prospects and learn more...

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How does Experian’s Mortgage Database work?...

Posted on Sep 03 2013 by
Property managers, real estate agents, banks and credit unions can find great benefit from Experian’s Mortgage Database to help them find leads and better understand their customers and prospects in the area. The list makes it easier to target prospects for refinancing, home-equity products or second mortgages before competitors. Experian® gathers the most commonly requested mortgage data from public records to help...

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Why is the New Homeowner Database becoming more popular?...

Posted on Aug 27 2013 by
Experian’s New Homeowner Database offers small businesses the opportunity to target a highly profitable market that is actively looking to make purchases. This database is becoming more popular because our customers are finding that they can get their name out to new clients in the neighborhood before their competition does. Direct-mail marketing campaigns prove to be a highly effective advertising technique that allows...

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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