Jan
19
2012

Whip Your Website into Shape With These 7 Tips

How often do you, as a business owner look at your company’s website?  No, seriously – do you recall the last time you looked at every page, clicked every link and read every word on it?

If it’s been a while, it’s probably time to refresh both your site’s content and its look. Here 7 easy things you can do to give your site a tune-up.

Get Back To Basics And Simplify.  Look at each page of your site and ask yourself what one action you’d like visitors to take — sign up on your email list? Pick up the phone and call you? Whatever it is, make that the only action to take on that page. Too many choices cause confusion and make prospects leave.  

Check Each Page. If you’ve updated your website from time to time, you may start to notice that elements in the site design tend to get a bit “wonky.” One page uses a different color or font. Another has different margins or a different template. Links get broken. Your customers and prospects are sure to notice that the whole site looks chaotic or sloppy. Take the time to check each page, smooth out the bumps and make sure information is accurate and links are working.  

Consider A Redesign. If your site hasn’t gotten a new look in several years, it’s probably starting to look dated. Customers may become bored and feel nothing new is happening at your company. Consider a redesign that reflects your company’s current direction and attitude.  

Press Releases Are Your Friend. Want some free media coverage? Start putting out press releases and posting them on your site. When reporters visit, they’ll scan those and get the sense that your business has a lot going on. Each of those releases might spark media interest on their own, too. 

Don’t Neglect Your “About” Page. Your About page is usually the second-most visited page of any site, which means it’s an important page that needs to put a friendly ‘face’ on the company. Rewrite it to include fresh company news — awards won, new products introduced, offices opened or new team members who’ve joined. Blog Or Don’t – Just Decide.  Blogs can drive new prospects to your site, but a dusty, dated blog doesn’t send a good message. Make a decision to either kick that blog back into gear — posting at least once a week — or get rid of it.  

Pay Attention To The Small Stuff. Check your site to see if your vital info can be easily found – the phone number, address, contact names, product prices and hours of operation, etc. Get those contacts in bigger fonts, up higher, and visible on every page of your site, not hidden under a ‘contact’ tab.

If you’d like a professional review of your site along with tips to make it perform better, click here.


Comment are closed.

Your comment is appreciated. It will appear within one business day upon approval. Please see our disclaimer for more details.