The holidays are an important time of year for marketers, who are looking to boost profits and find more customers. In this crucial season, you need to be attentive to insights from previous holidays and apply that information to your marketing strategy. Here we offer some industry wide statistics and facts to help prepare you for the winter months ahead, along with some tips on how to create lasting holiday marketing success.
Seventy-Nine percent of consumers say they looked at or read the direct-marketing pieces that arrived in their mailbox.
Nearly half of all purchases from catalogs take place in November and December.
A typical consumer receives 25 pieces of mail per week and is likely to take action on 9.5 percent of it.
People continue to rely on traditional sources such as print pieces for Thanksgiving Day and Black Friday sales. In addition, they peruse printed catalogs for common products and check the mailbox for coupons.
Direct mail is alive and well. In fact, according to published results from the United States Postal Service (USPS®) and the DMA, direct mail is not dead. In fact, it’s still effective, with an ROI of $12.53 for every dollar invested.27 Furthermore; direct-mail spending is projected to grow 105.8 percent to $47.8 billion this year, driven by acquisition mail increases.
To drive early sales, prominently highlight crucial dates — such as sale cutoffs and the final day for free shipping — with images and bold fonts.
Don’t lose out on the customer engagement activities and revenue gains that direct mail offers. Most companies are getting lifts in response rates from the combined powers of online and traditional channels such as direct mail.
Get to your potential customers ahead of schedule — and before your competitors do.