Jul
26
2011

Technologies for Small Business

The world of technology is ever-changing. New ideas are emerging in the marketplace each day.

Here are a few of the promising technologies you should expect to be using for your business in the near future.

QR codes

A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by QR bar code readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL or other data.

QR codes are popular in Asian countries and are gaining ground in the US. They are being used in many ways to convert print advertising into foot traffic.Today you can create a Facebook “like” button using QR codes.  In no time at all, you should expect creating coupons and business cards with QR codes.

Mobile based payment

Mobile banking is common place and now cell phone are charging forward to replace your wallet. Many companies are working on products that will allow cashless cardless purchases. Visa has a contact-less iphone based payment system called In2Pay and is working on a system to make payments by waving the phone at checkout. Starbucks has an app that allows its patrons to use iphones for payments. Google along with Citi and Mastercard has Google Wallet which facilitates funds transfers by tapping the cell phone. Given the foray of big companies in the world of mobile based payment you should expect to see more of your customers paying you through their phone.

Cloud Computing

Simply put it is the ability to use any web-friendly device connected to the Internet to access/borrow computing power, storage, applications and files from the internet.Cloud services are pay per use software and/or hardware. You would no longer need to purchase licenses for the software you need nor would you have to worry about data back up. Most of the prominent players in the software industry like Google, Microsoft offer cloud based services. Salesforce.com offers many apps for small businesses on pay per use basis. This technology in conjunction with tablets will take the place of your PCs,Macs and Laptops.

Tablets

The new breed of tablets that are making  it to the market are competing head on to provide all the capabilities of a laptop. In a tussle of companies to offer more than a web surfing device the consumer is the clear winner. The latest addition to the tablet features is an USB port that should allow easy transfer of data between devices and enable printing capabilities. Battery life is steadily improving too. That said you would soon be doing everything from your business checklists to your taxes on the go with your tablets.

Personalized TV Advertising

Personalization on the internet is now an expectation and now the same technology is set to make into our homes. Personalized TV ads allows different households to be shown different advertising in real time. The advertisement shown will be chosen based on the tracking information gathered from the internet and other traditional tracking sources.Although I expect this technology to have a higher price tag than the rest of the upcoming technologies mentioned in this article, it still needs a mention because of its reach and inevitability.And also because it could open up national television for local advertising.

Adoption of these technologies can give a boost to your business.


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