Should you clip coupons from your marketing budget?

I admit it –  I’ve used Groupon to get a great deal.

Though I will confess that when I purchased my first Groupon to the wine bar at the Ritz Carlton I had to question whether it was socially acceptable to use a coupon at an upscale venue.  I’ve never been the type to clip coupons.  But for 50% off wine and cheese tasting, even I was willing to try.  The experience was very positive, as was the wine tasting!

An Experian Simmons study ( shows that 22% of US adults say their household uses digital coupons obtained from email or the internet.  This is up from 12% in 2005.  The rise of digital coupons is evident!

Though even with the rise in digital coupons, printed coupon use has still remained strong.  63% of adults today say their household uses printed coupons – ie. those from direct mail, newspapers and magazines.

So as a small business marketer don’t clip those coupons from your marketing budget, instead consider incorporating coupons into your direct mail campaigns as well as into your email newsletters.

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This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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