marketing

How Tech Is Bringing Brands Closer To Their Customers...

Posted on Apr 14 2015 by
For years, brands lacked the means to create highly relevant and meaningful interactions with their customers. Today, that has changed--and the demand has never been greater. According to Experian Marketing Services’ State...

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Sixty percent of marketers are unsure of the cost of fraud t...

Posted on Dec 17 2014 by
Balancing holiday marketing efforts with fraud prevention requires a coordinated approach according to survey findings from 41st Parameter, a part of Experian. The survey results from 250 marketers released today, looks at the...

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Companies struggle to access information quickly for marketi...

Posted on Jul 16 2014 by
Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today published a new report on the prevalence of personalization and analytics required to support new...

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Experian Marketing Services finds that personalized abandone...

Posted on Jun 12 2014 by
According to Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, abandoned cart emails have significantly higher revenue per email than promotional...

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U.S. World Cup fans watch TV “everywhere,” but m...

Posted on Jun 11 2014 by
World Cup fans will be watching the 2014 games across multiple devices, often simultaneously, according to an analysis from Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality...

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Experian Marketing Services Finds Email Volume Increased 10 ...

Posted on Aug 30 2012 by
Experian Marketing Services showed that email volume has increased 10 percent in Q2 2012 versus Q2 2011 according to the Experian® CheetahMail® 2012 Q2 email benchmark report. Experian CheetahMail also found that total open...

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Highlights From Experian Marketing Services’ Digital Summi...

Posted on Jul 27 2012 by
Experian Marketing Services is hosting its annual Digital Summit (today through Friday) at the Venetian Hotel in Las Vegas. This premier digital marketing event, with the theme, “Customer Obsession: Empowering Meaningful...

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Experian Blog

Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. This news blog provides our perspective on issues and trends affecting our businesses and our constituents in North America, while occasionally touching on Experian global news. Learn more.

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