marketing

How Tech Is Bringing Brands Closer To Their Customers

Posted on Apr 14 2015 by
For years, brands lacked the means to create highly relevant and meaningful interactions with their customers. Today, that has changed--and the demand has never been greater. According to Experian Marketing Services’ State of Cross-Channel Marketing Report, marketers from around the...

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Sixty percent of marketers are unsure of the cost of

Posted on Dec 17 2014 by

Companies struggle to access information quickly for marketing personalization

Posted on Jul 16 2014 by
Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today published a new report on the prevalence of personalization and analytics required to support new marketing efforts. The study found...

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U.S. World Cup fans watch TV “everywhere,” but multitask

Posted on Jun 11 2014 by
World Cup fans will be watching the 2014 games across multiple devices, often simultaneously, according to an analysis from Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing. Specifically, World Cup fans are...

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Experian Marketing Services Finds Email Volume Increased 10 percent in

Posted on Aug 30 2012 by
Experian Marketing Services showed that email volume has increased 10 percent in Q2 2012 versus Q2 2011 according to the Experian® CheetahMail® 2012 Q2 email benchmark report. Experian CheetahMail also found that total open rates increased 1.5 percent in Q2...

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Highlights From Experian Marketing Services’ Digital Summit

Posted on Jul 27 2012 by
Experian Marketing Services is hosting its annual Digital Summit (today through Friday) at the Venetian Hotel in Las Vegas. This premier digital marketing event, with the theme, “Customer Obsession: Empowering Meaningful Relationships,” features highly engaging and inspiring learning sessions, providing...

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    Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. This news blog provides our perspective on issues and trends affecting our businesses and our constituents in North America, while occasionally touching on Experian global news. Learn more.

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