Take a Fresh Look at Big Data in 2015: Using Data as a Force for Good

Posted on Feb 11 2015 by

Big data received a lot of press coverage in 2014; unfortunately, it wasn’t all kind. That’s too bad; because it’s not fair to lay the blame for every security lapse or e-mail misdeed squarely on big data.

The truth is that some of the very technologies that are considered big data are in fact the same ones that best protect us from abuse.

Like most technologies, big data can be used for good or it can be abused. However, I believe that the good that big data brings far outweighs any accompanying risks.

While data security begins with common sense, and we must all deploy data security best practices, we should also appreciate the value in what big data offers.

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Experian and the Power of FICO® Scores

Posted on Feb 06 2015 by

It’s been an incredibly busy few months at Experian, not only with the debut of powerful new product features, but also the recent announcement that Experian now offers its members FICO® Scores through its direct-to-consumer products. Making FICO® Scores available through Experian products will allow consumers to boost their credit confidence more than ever before – allowing them to harness the power of a widely recognized family of credit scores to make wiser decisions about their financial futures. We think that knowledge might make those folks walk taller as they head to see their lenders.

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Taxes in the Digital Millennium: Keeping Your Information Safe

Posted on Feb 02 2015 by

With the New Year in full swing, it’s time to start turning thoughts to pulling together all the financial documents you’ll need to prep for tax time. A recent survey commissioned by Experian’s ProtectMyID shows that more and more consumers continue to file their taxes electronically – an estimated 81 percent of respondents plan to do so in 2015—but some are still unaware of the nature of tax-related identity theft (16 percent).

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New Experian Data Quality research shows inaccurate data preventing desired customer insight

Posted on Jan 29 2015 by

As many organizations look to turn data into actionable insight, a high degree of inaccurate information is limiting data insight and negatively impacting the bottom line. This is according to a new Experian Data Quality released today.

On average, U.S. organizations believe 32 percent of their data is inaccurate, a 28 percent increase over last year’s figure of 25 percent. This high degree of inaccurate information causes 91 percent of respondents to believe revenue is affected by inaccurate data in terms of wasted resources, lost productivity, or wasted marketing and communications spend.

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2014 Trends Lead to Promising Economic Outlook This Year

Posted on Jan 19 2015 by

2014 was an eventful year: Republicans regained control of both the House and Senate in sweeping fashion, the European economy constricted dramatically, Russian economic sanctions brought the country to the brink of default, and China surpassed the United States as the world’s largest economy. And those are just a few of the year’s macro highlights.

Yet despite this tumultuous time, the United States continued to demonstrate positive economic trends. As we look ahead, precarious global events and international uncertainties continue to raise some alarms, but domestic economic fundamentals appear strong enough to withstand external shock. In general, the U.S. economic recovery is on track to evolve into a full-fledged expansion.

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Experian Celebrates its 100th #CreditChat on Wednesday

Posted on Jan 13 2015 by

Have you heard of #CreditChat?

#CreditChat is an online discussion that happens on Twitter and YouTube every Wednesday at 3 p.m. ET. It’s an educational and fun hour when we discuss credit and money issues with consumers, personal finance writers, academics, and financial organizations.

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Bare Necessities selects the Experian Marketing Suite as the platform to take its marketing to the next level

Posted on Jan 13 2015 by

Partnership with Experian Marketing Services will help Bare Necessities offer its customers a more seamless and rewarding experience across touch-points, including call-center support and email communications

Bare Necessities, the largest online specialty retailer of women’s and men’s branded and designer intimate apparel and lingerie, entered into an agreement with Experian Marketing Services, a recognized leader in data-driven marketing, that will help the retailer better understand and engage with its customers. Using the Experian Marketing Suite, Bare Necessities has the ability to plan, manage, execute and optimize all of its customer interactions in real time across any channel, all from within a single system.

“Customers choose Bare Necessities because we offer them a better way to buy bras,” said Noah Wrubel, cofounder and chief executive officer, Bare Necessities. “The Experian Marketing Suite will help us take that customer experience to the next level, a more personal level, and meet our customers’ expectations each and every time, regardless of the channel.”

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Are You Loyal or a Defector? An Overview of Consumer Vehicle Replacement Preferences

Posted on Jan 08 2015 by

Just how loyal are consumers to a particular make or model of vehicle?

A new Experian Automotive study answers this question by highlighting the loyalty behavior of consumers who got rid of their previous vehicle to purchase a new one.

The analysis showed that, overall, Ford owners had the highest percentage of loyalty when returning to market, with 60.8 percent purchasing another Ford vehicle. Rounding out the top five makes with the highest percentages of loyal consumers were Toyota, Subaru, Kia and Lexus, with 59.1 percent, 57.7 percent, 57.2 percent and 55.9 percent returning to buy another vehicle of the same make.

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