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Sixty percent of marketers are unsure of the cost of fraud to their organization

Posted on Dec 17 2014 by

Balancing holiday marketing efforts with fraud prevention requires a coordinated approach according to survey findings from 41st Parameter, a part of Experian. The survey results from 250 marketers released today, looks at the relationship between omnichannel retailing, fraud prevention and the holiday shopping season. The findings show that few marketers understand the full benefit of fraud-prevention […]

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Experian addresses fraud and cybersecurity challenges as risks mount for banks, retailers and public sector

Posted on Oct 13 2014 by

Experian hosting Future of Fraud and Identity event during National Cyber Security Awareness Month Costa Mesa, Calif., Oct. 13, 2014 — Identity and fraud concerns are a pressing global issue for many industries, including financial services, public sector and retailers. With the rise in security and data breaches, many organizations across the United States are […]

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U.S. World Cup fans watch TV “everywhere,” but multitask

Posted on Jun 11 2014 by

World Cup fans will be watching the 2014 games across multiple devices, often simultaneously, according to an analysis from Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing. Specifically, World Cup fans are 31 percent more likely than average to watch online video across multiple devices, with 64 percent of adult fans watching online video during a typical week, compared with 49 percent of all adults. This is according to Experian Marketing Services’ National Consumer Survey, a nationally representative, continuously fielded survey of approximately 25,000 U.S. adults, including both English and Spanish speakers.

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Experian supports small businesses during National Small Business Week and beyond!

Posted on May 12 2014 by

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Did you know that this week is National Small Business Week? It is a time dedicated entirely to acknowledging the positive impact small businesses have on our economy. So let’s take a moment to recognize the contributions that millions of entrepreneurs and small business owners have made to our local communities. Whether it’s creating jobs or providing our favorite products and services at convenient locations, here’s to Small Business – they are truly the backbone of our nation’s economy.

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Consumers purchasing an electric vehicle are younger and more affluent than those buying a hybrid [INFOGRAPHIC]

Posted on Apr 22 2014 by

In honor of Earth Day, Experian Automotive released findings from an analysis comparing electric and hybrid* vehicles. Findings from the analysis showed that in 2013, more than 45 percent of hybrid car buyers were 56 years old or older, while roughly 26 percent of electric car buyers were of the same age. The greater percentage (55 percent) of electric buyers were between the ages of 36 years old and 55 years old. Additionally, nearly 21 percent of consumers purchasing an electric car had an average household income of $175,000 or more. Conversely, only 12 percent of consumers purchasing a hybrid had an average household income of the same level.

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Santander chooses Experian’s PowerCurve for customer growth

Posted on Mar 27 2014 by

Santander, one of the UK’s leading providers of current accounts, mortgages, loans and savings products, has signed a five year contract for the deployment of Experian’s Originations and Customer Management products on their PowerCurve™ platform, to support its customer acquisitions and portfolio monitoring processes. The PowerCurve Originations and PowerCurve Customer Management solutions will help Santander support […]

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Toyota Tops Corporate Loyalty, Ford Leads Brand Loyalty

Posted on Oct 10 2012 by


Whether you own the largest pickup or the smallest hybrid on the market, one thing remains clear – folks in the U.S. love their vehicles.

In the recently released Loyalty and Market Trends Report by Experian Automotive, we looked at several key trends that highlight who is buying what, and which auto makers received highest marks in loyalty in Q2.

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Experian Study Finds Vehicle History Has Major Impact on Loan Performance

Posted on Apr 07 2012 by


A recent Experian Automotive credit trends study revealed that vehicle history can have a major impact on loan performance. The study found that more than 2 percent of the late-model used vehicles (model year 2005 and newer) had a negative vehicle history event (frame damage, salvage, odometer rollback, etc.), which can significantly impact the vehicle’s value.

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Experian Provides Consumers with Helpful Resources

Posted on Apr 03 2012 by


Many consumers simply do not understand what a credit report, credit score or id theft is until they have either been denied a loan or fallen victim to fraud. As part of Experian’s Live Credit Smart program, the company offers consumers information on the specific areas that they need to live credit smart.

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