About Suzanne Blackburn

Website: http://experian.com


Posts by Suzanne Blackburn

Experian Marketing Services Appoints Digital-Marketing Veteran Bridget Bidlack to Vice President of Global Product Management

Posted on Nov 04 2015 by

Experian Partners With the Movember Foundation to Launch Mobile Messaging

Posted on Oct 29 2015 by


The Movember Foundation launches its first mobile messaging program powered by The Experian Marketing Suite to raise awareness for men’s health.


Experian Recognized as a Finalist in the 2015 Data Impact Awards

Posted on Sep 29 2015 by

Data Impact

Experian is a finalist in the category of “Data-Driven Transformation” for the launch and deployment of the Experian Marketing Suite. During the last two years, Experian made transformational decisions about their marketing portfolio to unify offerings in data, technology and services into a single platform that allows marketers to create rewarding and relevant customer experiences in any channel via any device. This transformation culminated in July 2014 with the launch of the Experian Marketing Suite, a cloud-based marketing platform that leverages Experian’s customer identity and recognition technology, consumer data (the largest in the world), analytics and interaction technology.


New Research: Email Campaigns That Give Consumers Choice Drive More Engagement and Revenue

Posted on Sep 09 2015 by

Q2 2015 Email Benchmark_Giving customers choice

New research from Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, shows that email campaigns using the words “choice” or “choose” in the subject line are driving substantially higher engagement and revenue rates than average.


Experian Unveils Extensive Data and Technology Enhancements for Experian Marketing Suite

Posted on Jul 30 2015 by

Experian Marketing Services unveiled a new, more predictive and addressable Experian Marketing Suite for nearly 1,000 marketers at its 2015 Client Summit in Las Vegas, today.

The advancements released today include new addressable advertising and predictive intelligence tools both powered by Experian’s consumer database, the largest consumer database worldwide, with modeled insights covering 700 million individuals in 270 households. Both enhancements will help brands identify and interact with their customers no matter where they are in the world or in the cloud.


Linking Data Becomes the Biggest Challenge for Global Marketers

Posted on Jun 01 2015 by

Confronted with a vast amount of incoming data, today’s digital marketers are facing an on-going battle to keep up. According to Experian Marketing Services’ 2015 Digital Marketer Report, the biggest hurdles and key priorities for marketers this year are dependent on having accurate, enriched data that can be linked together in a central location for a complete customer view.


Why Privacy Matters in a Data-Driven Economy

Posted on Mar 26 2015 by

With an ongoing shift towards a data-driven economy, many questions arise. For example, why does privacy matter and what is the role of consumer privacy in this economy?



Experian Marketing Services launches identity-linkage engine for digital advertising industry to resolve data-quality and accuracy challenges

Posted on Sep 24 2014 by

Experian Marketing Services, a recognized leader in data-driven marketing, today unveiled OmniView™, a persistent data-linkage technology that creates a real-time single customer view, as part of the Experian Marketing Suite. The single customer view, or persistent identity, created by OmniView allows organizations to increase the precision, authenticity and sophistication of their marketing campaigns across channels […]