About Suzanne Blackburn

Website: http://experian.com

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Posts by Suzanne Blackburn

Linking Data Becomes the Biggest Challenge for Global Marketers

Posted on Jun 01 2015 by

Confronted with a vast amount of incoming data, today’s digital marketers are facing an on-going battle to keep up. According to Experian Marketing Services’ 2015 Digital Marketer Report, the biggest hurdles and key priorities for marketers this year are dependent on having accurate, enriched data that can be linked together in a central location for a complete customer view.

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Why Privacy Matters in a Data-Driven Economy

Posted on Mar 26 2015 by

With an ongoing shift towards a data-driven economy, many questions arise. For example, why does privacy matter and what is the role of consumer privacy in this economy?

 

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Experian Marketing Services launches identity-linkage engine for digital advertising industry to resolve data-quality and accuracy challenges

Posted on Sep 24 2014 by

Experian Marketing Services, a recognized leader in data-driven marketing, today unveiled OmniView™, a persistent data-linkage technology that creates a real-time single customer view, as part of the Experian Marketing Suite. The single customer view, or persistent identity, created by OmniView allows organizations to increase the precision, authenticity and sophistication of their marketing campaigns across channels […]

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Experian Marketing Services honored with three Stevie Awards at the American Business Awards

Posted on Jun 16 2014 by

Experian Marketing Services’ Client Summit and The Digital Marketer report recognized among more than 3,300 nominations nationwide

Experian Marketing Services, a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing, was presented with three bronze Stevie Awards at the 12th Annual American Business Awards in Chicago, Illinois, on Friday night, June 13, 2014.

The American Business Awards is the nation’s premier business award program. All organizations — public and private, for-profit and nonprofit, large and small — operating in the United States are eligible to submit nominations. As a winner, Experian Marketing Services was recognized from more than 3,300 nominations that were submitted this year.

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