About Suzanne Blackburn

Website: http://experian.com

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Posts by Suzanne Blackburn

Email Volume Rose 25 percent Year-Over-Year During 2015 Holiday Season

Posted on Jan 20 2016 by

New findings from Experian show that Cyber Monday retained its rank as the top email volume and transaction day.

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Experian Named Top Email Service Provider in The Marketer Quarterly’s 2015 Email Marketing Awards

Posted on Jan 12 2016 by

The Relevancy Group’s The Marketer Quarterly recognized Experian’s contributions to outstanding email marketing campaigns

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New Benchmark Data Shows Positive Trend: Email Engagement Rates Are Improving Despite Significant Increases in Volume

Posted on Dec 23 2015 by

ExperianMarketing_q3 2015 email benchmark_CHART Volume variance by industry YOY

Email volume during Q3 2015 and the 2015 holiday season is up 25 percent over 2014

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Experian Marketing Services Appoints Digital-Marketing Veteran Bridget Bidlack to Vice President of Global Product Management

Posted on Nov 04 2015 by

Experian Partners With the Movember Foundation to Launch Mobile Messaging

Posted on Oct 29 2015 by

Movember

The Movember Foundation launches its first mobile messaging program powered by The Experian Marketing Suite to raise awareness for men’s health.

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Experian Recognized as a Finalist in the 2015 Data Impact Awards

Posted on Sep 29 2015 by

Data Impact

Experian is a finalist in the category of “Data-Driven Transformation” for the launch and deployment of the Experian Marketing Suite. During the last two years, Experian made transformational decisions about their marketing portfolio to unify offerings in data, technology and services into a single platform that allows marketers to create rewarding and relevant customer experiences in any channel via any device. This transformation culminated in July 2014 with the launch of the Experian Marketing Suite, a cloud-based marketing platform that leverages Experian’s customer identity and recognition technology, consumer data (the largest in the world), analytics and interaction technology.

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New Research: Email Campaigns That Give Consumers Choice Drive More Engagement and Revenue

Posted on Sep 09 2015 by

Q2 2015 Email Benchmark_Giving customers choice

New research from Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, shows that email campaigns using the words “choice” or “choose” in the subject line are driving substantially higher engagement and revenue rates than average.

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Experian Unveils Extensive Data and Technology Enhancements for Experian Marketing Suite

Posted on Jul 30 2015 by

Experian Marketing Services unveiled a new, more predictive and addressable Experian Marketing Suite for nearly 1,000 marketers at its 2015 Client Summit in Las Vegas, today.

The advancements released today include new addressable advertising and predictive intelligence tools both powered by Experian’s consumer database, the largest consumer database worldwide, with modeled insights covering 700 million individuals in 270 households. Both enhancements will help brands identify and interact with their customers no matter where they are in the world or in the cloud.

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