Marketing Forward » YouTube http://www.experian.com/blogs/marketing-forward Marketing insight and consumer trends from Experian Marketing Services Thu, 03 Jan 2013 23:14:53 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 Promote social networks to improve your next email campaign http://www.experian.com/blogs/marketing-forward/2012/08/20/promote-social-networks-to-improve-your-next-email-campaign/ http://www.experian.com/blogs/marketing-forward/2012/08/20/promote-social-networks-to-improve-your-next-email-campaign/#comments Mon, 20 Aug 2012 13:55:47 +0000 Denice Surjan http://www.experian.com/blogs/marketing-forward/?p=4724 Email is one of the best ways to connect with customers, and it is essential to engage with customers via social networks. So it makes sense that the value of both email and social media is even higher when they’re used together. But not all networks are created equal. Learn the best ways to use the top-promoted social networks to boost your next email campaign.

The Value of Social and Email Marketing Together

Key take-aways:
Facebook is the top social network displayed or promoted in email, followed by Twitter, YouTube and Pinterest respectively.

On average, emails promoting Pinterest get 24.7% more unique clicks than other non-social-promotion emails. The new kid on the block creates a lot of buzz in email. Check out this case study for specifics on how Ballard Designs boosts engagement with Pinterest.

Unique open rates for Twitter “follow-us” mailings are 9.5% higher than those for other mailings.

60% of brands that sent emails with “Facebook” in the subject line averaged a 27% increase in traffic to their website from Facebook the week following deployment.

]]> http://www.experian.com/blogs/marketing-forward/2012/08/20/promote-social-networks-to-improve-your-next-email-campaign/feed/ 0 Reaching “Fast Track Couples” – They are Connected and They Spend http://www.experian.com/blogs/marketing-forward/2012/04/23/reaching-fast-track-couples-they-are-connected-and-they-spend/ http://www.experian.com/blogs/marketing-forward/2012/04/23/reaching-fast-track-couples-they-are-connected-and-they-spend/#comments Mon, 23 Apr 2012 20:31:21 +0000 Pamela Robertson http://www.experian.com/blogs/marketing-forward/?p=4006 The best way for marketers to reach Fast Track Couples is through the InternetA new Mosaic® USA segment called Fast Track Couples consists of young couples and families already on the road to upward mobility. Although 90% are under the age of 35, most are married, work at good jobs and own their homes. About one-third of Fast Track Couples have already started families.

The best way for marketers to reach Fast Track Couples is through the Internet, as few demographic segments spend more time in cyberspace. Fast Track Couples:

  • Are highly receptive to digital advertising via online search and sponsored links
  • Use the internet to manage their financial affairs, make travel arrangements and check out new job, car and home listings
  • Use the internet as their chief form of entertainment, downloading music, listening to internet-only radio stations, watching videos and sharing digital photographs
  • Are very comfortable telecommuting and shopping online

Having grown up with communication on demand, Fast Track Couples bounce seamlessly between cell  phone, laptop and wireless connections. Although they don’t really like email ads, they do respond to sponsored websites and links — especially when doing product comparisons. They like shopping for games and software to improve their online experience, and in a list of popular websites, it’s difficult to find any that Fast Track Couples don’t visit, including Facebook, YouTube, Wikipedia, Best Buy and eBay.

Get more facts about Fast Track Couples and all of the “New American Consumer” Mosaic® USA segments in our 2012 Digital Marketing Report.

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