Posts Tagged ‘ white paper ’

‘Tis the season for email and search marketing

The holiday season is underway and marketers are tweaking their campaigns for better customer engagement and enchantment.[ READ MORE ]

Three programs you can use now to boost holiday sales

We have outlined three programs taken from our holiday marketing report that marketers can use this holiday season.[ READ MORE ]

The art of creating subject lines for emails

How to write subject lines for email marketing.[ READ MORE ]

Delivering during the holidays – the new rules

As holiday campaigns begin to kick into high gear, it’s important that marketers examine their campaign strategy, including deliverability considerations. [ READ MORE ]

Point of sale email acquisition best practices

Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger reputation, subscriber loyalty and increased engagement. [ READ MORE ]

Last minute tips for spreading the cheer with email this year

As the push for last minute sales drove volumes higher, email volume surged 34 percent from Dec 21 to Dec 31 last year. Looking at trends for 2011 thus far, Experian CheetahMail is predicting this increase to be even higher. As featured in a new white paper: The Happy Holiday Inbox: Last minute tips for [...][ READ MORE ]

Mobile market overview

Cell phone ownership among American adults is 91% and 98% among young adults. Verizon and AT&T will almost certainly continue to dominate the market, especially given the fact that cell phone subscribers are increasingly staying with their provider for an extended period of time. [ READ MORE ]

Understanding the behaviors of the mobile phone consumer

Experian Simmons reports 91 percent of American adults have mobile phones. As smart phone adoption grows, activities not possible in recent history will continue to become the norm. Ten percent of the American population has performed a shopping-related activity including researching products and comparing prices.[ READ MORE ]

The new use for mobile phones

Experian Simmons found more than 33.3 million U.S. consumers engage in shopping-related activities on their mobile phones. The “2011 Mobile Consumer Report”, found 2.3 million of those consumers have made a purchase on their devices. Today’s mobile phone users (91 percent of Americans) represent a potential pool of customers for saavy retailers. [ READ MORE ]

The A,B,C’s of back-to-school email marketing trends today

A big part of a successful back-to-school email marketing program is knowing the best time to start promotions; what types of mailings will drive the most customer response; and how to capitalize on peak times of buying interest on a more granular, or product, level. [ READ MORE ]