Posts Tagged ‘ webinar ’

Emails with offers drive Back to School purchases

Experian Marketing Services’ recent webinar uses data from the 2012 Back to School season to determine best practices for marketers looking to reach moms through Back to School email campaigns.[ READ MORE ]

On-the-go moms need on-the-go marketing this Back to School season

To prepare for the Back to School season, marketers need to find out how to connect with kids, and more importantly, their mothers. The moms of school-aged children (ages 6-17) are busier than ever, and want marketers to meet them where they are—online and on the go. Experian Marketing Services surveyed moms from across the [...][ READ MORE ]

Early Adopter Millennials make great social advocates

We wrapped up The Digital Marketer Webinar Series yesterday, as Heather Dougherty hosted Consumer insights for amping up your campaigns, the third and final installment. Dougherty covered cross-channel consumer behavior, including stats from this consumer insights infographic, and dove into targeting the Early Adopter Millennial segment, including how to connect with them via social media. [...][ READ MORE ]

Holiday insights for the early bird marketer

Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.[ READ MORE ]

Measuring across channels – hard but critical to marketing success

Marketers should take a customer centric approach to measurement rather than a campaign or channel focused approach.[ READ MORE ]

Consumers don’t live in channels and neither should marketers

The Digital Marketer Webinar Series kicked off with “Life is the channel.” Host Bill Tancer covered confidence levels, cross-channel and the always-on consumer. [ READ MORE ]

Quantifying Latino influence

The Latino Influence Project came about because we wanted to prove if Hispanics really are influencing the mainstream or not.[ READ MORE ]

Holiday discounts, coupons and deals – where to begin?

We’re taking a look at last year to inform us about the deals, coupons and discounts consumers are most likely to respond to this upcoming holiday season.[ READ MORE ]

‘Tis the season for email and search marketing

The holiday season is underway and marketers are tweaking their campaigns for better customer engagement and enchantment.[ READ MORE ]

Checking in on value qualifiers – we’re still cheap

Checking in on value qualifiers such as “discount,” “coupon” and “deal” we see that the number of search variations has remained constant[ READ MORE ]