Marketing Forward » video

CNBC “Squawk on the Street” features Experian Marketing insights & data

Scott Anderson — Wed, 26 Dec 2012 20:30:35 +0000

Bill Tancer, general manager of global research for Experian Marketing Services, joined CNBC’s “Squawk on the Street” the day after Christmas to share insights and data regarding the rise of online shopping this holiday season.

View the segment below to learn more about the importance of multi-channel marketing, and how we’re helping marketers connect with their customers in this dynamic and complex multi-channel environment.

Bill also shares details and data on the most visited retail Websites, as well as the most popular products this holiday season in comparison to years past.

View additional broadcast segments and videos featuring our thought leaders and subject matter experts.

Peak Week search and email trends – a video recap

Denice Surjan — Wed, 12 Dec 2012 22:00:44 +0000

Peak Week is the Tuesday before Thanksgiving Day through Cyber Monday – a crucial time for marketers and shoppers alike. Here, Pamela Robertson takes us through some of the online traffic and email trends we saw this year, and provides tips for the rest of your email marketing campaigns this holiday.

Key findings:

Online traffic numbers climbed this year compared to last:

Thanksgiving Day increased 6%
Black Friday increased 7%
Cyber Monday increased 11%

Search played a bigger part in Cyber Monday traffic this year compared to 2011:

Downstream traffic from search engines to Retail 500 Websites increased by 5%

There’s still time to capitalize on email transactions this holiday season:

Last year, December 16^th – 9 days before Christmas – ranked 4^th for email transactions

Bill Tancer talks consumer confidence and holiday shopping on Bloomberg TV

Denice Surjan — Fri, 30 Nov 2012 22:23:47 +0000

Bill Tancer, head of global research at Experian Marketing Services, talks with Bloomberg’s Erik Schatzker and Sara Eisen about the holiday marketing season – featured on Bloomberg Television’s “Market Makers” show.

Highlights include:

Details on consumer confidence going into this holiday season, and how marketers can leverage multi-channel marketing to better reach consumers
Insights on traffic data for online retailers, including the most popular categories and products
What our data is showing regarding mobile usage and the impact mobile shopping is having on this holiday season

For more holiday season insights, download The 2012 holiday marketing checklist and see what worked for marketers last year and what they planned for this holiday.

Bill Tancer talks holiday retail deals with Fox Business News

Jennifer Marshall — Wed, 14 Nov 2012 17:29:53 +0000

Watch Bill Tancer’s interview on Fox Business News’ “Markets Now” segment about Black Friday sales. Tancer is the GM of Global Research here at Experian Marketing Services.

Key take-aways:

Many retailers are opening earlier this year compared to previous years for Black Friday shopping to capture early consumer spending dollars – with many retailers starting sales on Thursday, Thanksgiving day
Retailers have been offering better online deals for Black Friday
We are seeing a lot of consumer optimism this holiday season, according to Experian Marketing Services Consumer Expectation Index (CEI)

Usable holiday marketing trends for digital marketers

Pamela Robertson — Thu, 08 Nov 2012 06:00:15 +0000

Earlier in the year we asked marketers about their company’s holiday plans, and got a lot of great take-aways from their answers. Take a look at this video featuring Experian Marketing Services’ VP of Marketing Ashley Johnston to see what’s new and exciting for digital marketers as the season changes and the shopping begins!

Key take-aways:

Cyber Monday surpassed Black Friday as the biggest online shopping day of the year
Email marketing, paid search and display advertising were the most successful marketing tactics last holiday season
Marketers are planning to invest more in Pinterest this year
Adoption of mobile-optimized websites is on the rise over last year

Marketers, meet Dana – she’s your best customer

Danielle Dinelli — Mon, 06 Aug 2012 15:23:53 +0000

Last week, to kick off Experian CheetahMail’s 2012 Digital Summit in Las Vegas, the world’s most sophisticated marketers were introduced to Dana and then invited to get to know her better….. a lot better. After all, she’s their best customer.

Dana knows what she likes, but warned marketers that they’d have to work very hard to earn her brand loyalty.

View the Dana video here.

Dana is Experian Marketing Services’ representation of today’s empowered consumers. She expects and demands that her favorite brands deliver a seamless experience that is coordinated throughout her busy day.

Matt Seeley, President of Experian Marketing Services, advised the audience to keep Dana, and others like her, at the center of everything they do. He stated that marketers must “adopt a focus on having all marketing channels work together – across email, mobile, direct and social….. Dana’s not just a data-point, she’s an individual who wants to be treated special by having us respect her preferences and her interests.”

We’re sure to be seeing a lot more of Dana in the future.

Stay tuned!

Video: Target American voters by their favorite TV shows

John Fetto — Tue, 08 May 2012 20:52:01 +0000

An Experian Simmons analysis of nearly 1,000 television programs reveals which shows have the highest concentrations of viewers from the left, right and middle of the political spectrum. These trends can help advertisers, media owners, agencies and politicians target, reach and persuade American voters this election season. Watch the video below to see who is more likely to watch NBC’s The Bachelor, or Showtime’s Nurse Jackie.

Download The 2012 Digital Marketer report for more on the behaviors and habits of American voters.

M-commerce: mobile phones are quickly becoming an indispensable shopping tool

John Fetto — Tue, 01 May 2012 16:08:01 +0000

As smartphones replace feature phones in the pockets and purses of Americans, functions that have nothing to do with making a phone call become increasingly commonplace. In fact, a majority of smartphone owners now access the Internet from their phone. Who knows, you may even be reading this post on your mobile. If you’re like the 17% of cell phone owners today and 28% of smartphone owners, you also watch videos on your phone. So take a look at this video highlighting some of the mobile trends we’ve been spotting.

Check out The 2012 Digital Marketer report for even more information about the behaviors and trends of today’s mobile consumers.

Three ways to increase customer engagement

Pamela Robertson — Thu, 26 Apr 2012 11:00:54 +0000

As marketers continue to strive for cross-channel campaign integration, it’s critical to keep the customer at the center of the marketing strategy. Simply put, companies need to focus on how to connect, engage and empower their customers at each stage of the path to purchase. In this video Experian CheetahMail’s Regina Gray provides three tips to help marketers engage customers via email, while leveraging data from other channels.

Get a more in depth look at these and other email marketing tactics in The 2012 Digital Marketer report.

Dramatic shifts in American life leads to new consumer segmentation trends

Pamela Robertson — Tue, 10 Apr 2012 21:31:45 +0000

The 2012 Digital Marketer report is now available! We have found four major demographic shifts and sociological trends that have come about due to dramatic changes in American life over the last five years.

One of the trends we’ve seen is that the Baby Boomer population has had to adapt to accommodate boomerang children.

Watch as Rick Erwin, President of the Data and Analytics Division of Experian Marketing Services, provides details about the Boomers and Boomerang consumer segment.

To learn about the other demographic shifts and sociological trends we’ve found, as well as the unique market segments they’ve formulated, download The 2012 Digital Marketer report and register for our free webinar Thursday, April 19^th at 1pm EST.