Posts Tagged ‘ video ’

CNBC “Squawk on the Street” features Experian Marketing insights & data

Bill Tancer joined CNBC’s “Squawk on the Street” the day after Christmas to share insights and data regarding the rise of online shopping this holiday season.[ READ MORE ]

Peak Week search and email trends – a video recap

Pamela Robertson covers Peak Week online traffic and email trends, and tips for the rest of your holiday email marketing campaigns.[ READ MORE ]

Bill Tancer talks consumer confidence and holiday shopping on Bloomberg TV

Bill Tancer, head of global research at Experian Marketing Services, talks with Bloomberg’s Erik Schatzker and Sara Eisen about the holiday marketing season – featured on Bloomberg Television’s “Market Makers” show. Highlights include: Details on consumer confidence going into this holiday season, and how marketers can leverage multi-channel marketing to better reach consumers Insights on [...][ READ MORE ]

Bill Tancer talks holiday retail deals with Fox Business News

Bill Tancer on Black Friday sales for Fox Business News’ “Markets Now.” Retailers are offering better online deals and we’re seeing consumer optimism.[ READ MORE ]

Usable holiday marketing trends for digital marketers

Earlier in the year we asked marketers about their company’s holiday plans, and got a lot of great take-aways from the results.[ READ MORE ]

Marketers, meet Dana – she’s your best customer

Dana’s not just a data-point, she’s an individual who wants to be treated special by having us respect her preferences and her interests.[ READ MORE ]

Video: Target American voters by their favorite TV shows

An Experian Simmons analysis of nearly 1,000 television programs reveals which shows have the highest concentrations of viewers from the left, right and middle of the political spectrum.[ READ MORE ]

M-commerce: mobile phones are quickly becoming an indispensable shopping tool

A majority of smartphone owners now access the Internet from their phone. If you’re like the 17% of cell phone owners today and 28% of smartphone owners, you also watch videos on your phone. This video highlights some of the mobile trends we’ve been spotting. [ READ MORE ]

Three ways to increase customer engagement

As marketers continue to strive for cross-channel campaign integration, companies need to focus on how to connect, engage and empower their customers at each stage of the path to purchase.[ READ MORE ]

Dramatic shifts in American life leads to new consumer segmentation trends

Watch as Rick Erwin, President of the Data and Analytics Division of Experian Marketing Services, provides details about the Boomers and Boomerang consumer segment.[ READ MORE ]