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Posts Tagged ‘ video games ’

TV Losing Ground To Video Games Among Young Adults

November 16th, 2010
Posted in Consumer Insights

One-in-five 18 to 24 year-olds (21%) today spend more time playing video games than watching TV, a relative increase of 48% in the past year.[ READ MORE ]

Summer Video Game Pause?

June 8th, 2010
Posted in Consumer Insights

Who’s responsible for crowding the video game aisle of major retailers? Women with kids, it turns out, not childless men, are the demographic most likely to buy video games. Experian Simmons found that fully 32% of women with children say they bought at least one video game in the previous 12 months. Only 26% of [...][ READ MORE ]

2010 Technology Report

January 15th, 2010
Posted in Consumer Insights

With the 2010 Consumer Electronics Show wrapped up and Macworld 2010 just a few weeks away, Experian Simmons is examining American consumers’ use of electronic gadgets. No, we won’t be looking at American’s penchant for iPhone-controlled helicopters or 3D TVs just yet, but you will find a wealth of information on trends surrounding TVs, mobile [...][ READ MORE ]