Posts Tagged ‘ Twitter ’
Twitter has been around for quite some time, but as we move into the holiday season, we’ve been seeing Twitter used more in email campaigns, on Websites and via SMS. We thought we’d take a quick look at some statistics and trends around campaigns our clients have been sending, as well as some quick hit [...][ READ MORE ]
Learn the best ways to use the top-promoted social networks like Facebook, Twitter and Pinterest to boost your next email campaign.[ READ MORE ]
Senior analyst at Forrester Research, Rob Brosnan, imparted some interesting information to the more than 700 in attendance at EMS’ 2012 Digital Summit last week.[ READ MORE ]
From broadcast emails to placing banner ads to capture eyeballs, the metrics have gravitated towards something new, including actions, conversion, click-throughs and even amount of purchase. Different companies, and even internal groups within companies, use different metrics to determine success. As businesses become more used to the digital arena, segmentation and profiling play an increasingly important role in targeted campaigns.[ READ MORE ]
Businesses are now realizing that just listening to what is being said about a certain topic, product, service or brand and responding to everyone in the same way isn’t as effective as they had hoped. So what’s a marketer to do? [ READ MORE ]
Here’s an example of how we helped a government official in a local re-election campaign: Using Experian Marketing Services data, the official ran segmented TV ads in his local election area. The TV ad was tailored so that multiple ads with different messages were delivered to each of his demographic segments. The result of the targeted messaging led to strong re-election numbers and an eventual campaign win for the official. [ READ MORE ]
The social media space continues to evolve. Pinterest, a site launched in March 2010 that describes itself as an online pinboard to organize and share things you love, recently emerged as one of the top 10 websites within the Hitwise Social Networking & Forums category. The invitation only site received nearly 11 million total visits [...][ READ MORE ]
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