Tv | Marketing Forward - Part 2

Posts Tagged ‘ tv ’

OlympicTM Audience Rewards Sports Sponsors

February 22nd, 2010
Posted in Consumer Insights

The percent of U.S. adults who are likely to buy products from companies that sponsor sports teams and sports events increased among the NBC viewers of the 2008 Summer Olympics. In mid-June 2008, the percent of those who watched the Summer Olympics on NBC who were likely to buy products from sports sponsors was 13%. [...][ READ MORE ]

Slam Down a Cold Sprite

January 19th, 2010
Posted in Consumer Insights

The Sprite Slam Dunk Competition showcases some of the NBA’s best players, as they compete for the title of best dunker during the NBA All-Star Weekend. New York Knicks guard Nate Robinson won last year’s contest. Sprite was also a winner in its own right. During the two months following the 2009 Sprite Slam Dunk [...][ READ MORE ]

Super Bowl 2010 Viewer Profile

January 10th, 2010
Posted in Consumer Insights

Now that the NFL regular season has come to a close, all focus is on figuring out which two teams will battle it out in Miami at Super Bowl® XLIV to be held on February 7th. With 37% of the U.S. adult population tuning in, the Super Bowl provides advertisers with a television audience rivaled [...][ READ MORE ]

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