Posts Tagged ‘ tv ’
All eyes may be on the city of Daytona this weekend for the Super Bowl of NASCAR, but we wanted to know which American cities are the biggest NASCAR fans. (Spoiler Alert: It’s not Daytona!) But what defines a “fan?” Experian Simmons examined a number of factors that determine fan-dom, including one’s self-reported interest in NASCAR, watching NASCAR races on television, visiting NASCAR.com and even buying NASCAR licensed apparel.[ READ MORE ]
While we can’t predict who will win Sunday’s match-up, we can provide insight into the differences between visitors to the official websites for the Pittsburgh Steelers and Green Bay Packers.[ READ MORE ]
Searches for Super Bowl are down, but interest in the big game is up. Social Network Facebook is catching with search engines as a navigational tool to find content.[ READ MORE ]
Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are huge supporters of their football teams, but a look into their behavior and attitudes reveals passions beyond a one-dimensional Cheesehead or Towel Twirler. Considering the vast preferences, marketers recognize the need to define characteristics that truly distinguish their target audience, thus, this article delves further into the hearts and houses of Green Bay and Pittsburgh area residents.[ READ MORE ]
Which TV shows bring both registered Republicans and Democrats together? It turns out that you can discuss last night's episode of "The Bachelorette" with friends across all ends of the political spectrum.[ READ MORE ]
One-in-five 18 to 24 year-olds (21%) today spend more time playing video games than watching TV, a relative increase of 48% in the past year.[ READ MORE ]
Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV programs does each group prefer, and what are the common threads among the two groups?[ READ MORE ]
In a typical week, 10% of all U.S. adults watch streaming content online such as videos, TV programs and movies. This percentage has doubled in just the last two years. Watching online streaming video is becoming ever more popular among adults of all ages. Nonetheless, 18-to-34 year-olds are the most likely to watch online streaming [...][ READ MORE ]
Gone seem to be the days when the TV set was the main point of attraction in home entertainment. Today’s average home has quite a few screens that are used simultaneously and multifariously. The TV set can play the main role, become background noise, or act as a first step in a further quest for [...][ READ MORE ]
As the celebritites walk the red carpet this weekend at the 82nd Academy Awards, producers of Moët & Chandon champagne are hoping viewers at home will associate the glamorous lifestyle of the Hollywood elite with their product, which is the exclusive champagne of the Academy Awards. This is not the first year that Moët & [...][ READ MORE ]
Download the Holiday marketer checklist>>
