Posts Tagged ‘ travel and hospitality ’

Using data insights to differentiate and attract travelers

Segmentation solutions provide travel marketers with highly enriched views of their prospective audiences.[ READ MORE ]

Top 20 most “comfortable” cities

Experian Simmons asks survey respondents if they bought sweats in the last 12 months, and if so, how many. For the second year in a row, the top city is Philadelphia, PA.[ READ MORE ]

Sky-high Olympics television ratings provide lift to airline advertisers

An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands advertising?[ READ MORE ]

Family Travelers Seek out Deals and Packages

Catering to families is a smart strategy for many in the travel industry, and there’s growing evidence that even in these tough economic times the family vacation has become more important than ever—with families working hard to find more value for their travels, rather than sacrifice the idea of taking a vacation.[ READ MORE ]

Young couples are a strong target for everything from travel to electronics

The Fast Track Couples Mosaic® USA segment embodies one of four major demographic shifts and sociological trends that have come about due to dramatic changes in American life over the last five years. [ READ MORE ]

Flight search infographic: New York accounts for 34% of U.S. flight searches

Here at Hitwise we are always looking for new and interesting ways to visualise our data. Our research team in London have been particularly inspired by the work of David McCandleless and his brilliant book “Information is Beautiful”. With...[ READ MORE ]

Domestic travel in U.S. heats up during summer

Experian Simmons profiles Americans on holiday this summer: the who, the how and the where.[ READ MORE ]