Posts Tagged ‘ television ’
What is the likelihood the viewers of new September television shows use the Internet via their computer while watching these programs?[ READ MORE ]
Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter segments.[ READ MORE ]
Compared to younger adult audiences, Baby Boomers are more likely to be watching the World Series coverage. Experian’s Mosaic USA finds the largest share of World Series viewers are heavily saturated with adults age 50 to 65.[ READ MORE ]
While we can’t predict who will win Sunday’s match-up, we can provide insight into the differences between visitors to the official websites for the Pittsburgh Steelers and Green Bay Packers.[ READ MORE ]
Searches for Super Bowl are down, but interest in the big game is up. Social Network Facebook is catching with search engines as a navigational tool to find content.[ READ MORE ]
Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are huge supporters of their football teams, but a look into their behavior and attitudes reveals passions beyond a one-dimensional Cheesehead or Towel Twirler. Considering the vast preferences, marketers recognize the need to define characteristics that truly distinguish their target audience, thus, this article delves further into the hearts and houses of Green Bay and Pittsburgh area residents.[ READ MORE ]
An enlightening glimpse into the lifestyles of Packers and Steelers’ supporters living in Green Bay and Pittsburgh, and surrounding communities, creates exciting targeting opportunities for marketers. Using Mosaic segments from Experian to dissect these two markets, marketers can identify the “Small-town Contentment” of Green Bay – these are middle-aged, upper-middle-class families living in small towns and surrounding satellite cities, versus the “Blue-collar Backbone” of Pittsburgh – these are budget-conscious, young and old blue-collar households living in older towns.[ READ MORE ]
Which TV shows bring both registered Republicans and Democrats together? It turns out that you can discuss last night's episode of "The Bachelorette" with friends across all ends of the political spectrum.[ READ MORE ]
One-in-five 18 to 24 year-olds (21%) today spend more time playing video games than watching TV, a relative increase of 48% in the past year.[ READ MORE ]
Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV programs does each group prefer, and what are the common threads among the two groups?[ READ MORE ]
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