Marketing Forward » survey http://www.experian.com/blogs/marketing-forward Marketing insight and consumer trends from Experian Marketing Services Thu, 03 Jan 2013 23:14:53 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 Multi-channel marketing survey – share and learn http://www.experian.com/blogs/marketing-forward/2012/10/01/ems-multi-channel-marketing-survey-share-and-learn/ http://www.experian.com/blogs/marketing-forward/2012/10/01/ems-multi-channel-marketing-survey-share-and-learn/#comments Mon, 01 Oct 2012 10:00:30 +0000 Pamela Robertson http://www.experian.com/blogs/marketing-forward/?p=5779 For the second year in a row, Experian Marketing Services is surveying marketers across industries to see where their companies fall in terms of multi-channel marketing adoption and sophistication. As context, when we ran our inaugural survey last year, we learned that 46% of respondents cited “Multi-channel Coordination” as their top marketing challenge, followed by “Integrated Campaign Management” at 38%.

We also learned that 61% of respondents planned to increase their focus on email marketing in 2012 (top choice), while 53% intended to increase social advertising (second choice). It will be interesting to see how marketers feel about their 2013 marketing programs, though I’m guessing that multi-channel will remain a top challenge.

Please take our survey on your company’s focus from a marketing perspective, including topics like online and offline customer experience, marketing department integration and more. It will only take a couple of minutes to weigh in and we’ll send you the results so that you can see where you benchmark against other organizations.

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