Posts Tagged ‘ super bowl ’

More than a sibling rivalry: How Baltimore compares to San Francisco

It’s Super Bowl week once again, with this year’s clash featuring the Harbaugh brothers (John and Jim) leading their respective teams (the Ravens and 49ers) for a shot at football supremacy. The idea of brothers pitting their teams against each other led us to ponder some interesting matchups and differences between the two Super Bowl cities.[ READ MORE ]

2013 Super Bowl ads: Scoring the brands

We’re using Experian’s Ad Relevancy score to determine the lift delivered in a customer’s likelihood to purchase a product when targeting Super Bowl viewers.[ READ MORE ]

Super Bowl Game Time, Recipes, and Celebrity Bets Searches Rise as Giants-Pats Showdown Approaches

The Super Bowl 46 showdown between the New York Giants and the New England Patriots is less than a week away and consumers are going online to seek out game day details, catch up on Super Bowl-related current events, plan parties and find merchandise. An analysis of the top 25 search terms containing “Superbowl” or [...][ READ MORE ]

Super Bowl Ads: Scoring the Value

The relevance and general merit of airing a Super Bowl spot is widely debated by marketing executives. Each advertiser calculates their own set of metrics and rules for justifying the cost of running a Super Bowl commercial. [ READ MORE ]

A Super Bowl Grudge Match: Boston vs. New York

Call this year’s Super Bowl between the Patriots and Giants a rematch or call it a grudge match. One thing we know for sure. When we match up the characteristics and behaviors of football fans and residents of Boston and New York, the two cities don’t share a lot in common. What they do share [...][ READ MORE ]

Fans From Rival Super Bowl Cities Have Conflicting Tastes

  New England Patriots fans are getting pretty spoiled. This will be their team’s fifth Super Bowl since 2001. New York Giants fans are hoping that its déjà vu all over again. That’s because, the last time these two teams played in Super Bowl XLII, the Giants pulled off a big time upset. What’s not [...][ READ MORE ]

Will it be Lobster or Crab?

AFC Championship Provides Opportunity to Compare New England vs. Baltimore It’s a matchup of contrasting styles – Tom Brady and the machine-like offense of the New England Patriots versus Ray Lewis and the virtually impenetrable defense of the Baltimore Ravens. These teams have been built and equipped to compete with vastly different strengths and skill [...][ READ MORE ]

We’ve Got Credit, Yes We Do, We’ve Got Credit…

While we can’t predict who will win Sunday’s match-up, we can provide insight into the differences between visitors to the official websites for the Pittsburgh Steelers and Green Bay Packers.[ READ MORE ]

Super Bowl, Search and Social

Searches for Super Bowl are down, but interest in the big game is up. Social Network Facebook is catching with search engines as a navigational tool to find content.[ READ MORE ]

The Marketing Bowl: Packers vs. Steelers

Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are huge supporters of their football teams, but a look into their behavior and attitudes reveals passions beyond a one-dimensional Cheesehead or Towel Twirler. Considering the vast preferences, marketers recognize the need to define characteristics that truly distinguish their target audience, thus, this article delves further into the hearts and houses of Green Bay and Pittsburgh area residents.[ READ MORE ]