Posts Tagged ‘ streaming video ’
According to Experian Simmons, just over 5% of all U.S. adults and nearly a quarter of adult NCAA men's tournament viewers (24%) qualify as likely online game streamers. How do you know which ones they are?[ READ MORE ]
In a typical week, 10% of all U.S. adults watch streaming content online such as videos, TV programs and movies. This percentage has doubled in just the last two years. Watching online streaming video is becoming ever more popular among adults of all ages. Nonetheless, 18-to-34 year-olds are the most likely to watch online streaming [...][ READ MORE ]
Online streaming video and downloading technology enables instant gratification, which is something that U.S. consumers seem to relish to the fullest. For the past year and a half, online video streaming and downloading activity has been on a continuous rise, with 31% more U.S. adults today watching streaming video online and 30% more U.S. adults [...][ READ MORE ]
Employers have long suspected that the NCAA® men’s basketball tournament was the cause of lost productivity – not to mention bandwidth – as workers streamed games online to their computer during working hours. Experian Simmons DataStream confirms that use of streaming online video among March Madness fans rose a relative 23% from the start of [...][ READ MORE ]
Now that the NFL regular season has come to a close, all focus is on figuring out which two teams will battle it out in Miami at Super Bowl® XLIV to be held on February 7th. With 37% of the U.S. adult population tuning in, the Super Bowl provides advertisers with a television audience rivaled [...][ READ MORE ]
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