Steelers | Marketing Forward

Posts Tagged ‘ steelers ’

We’ve Got Credit, Yes We Do, We’ve Got Credit…

February 4th, 2011
Posted in Consumer Insights . Featured . Research

While we can’t predict who will win Sunday’s match-up, we can provide insight into the differences between visitors to the official websites for the Pittsburgh Steelers and Green Bay Packers.[ READ MORE ]

Super Bowl, Search and Social

February 4th, 2011
Posted in Consumer Insights . Featured . Research

Searches for Super Bowl are down, but interest in the big game is up. Social Network Facebook is catching with search engines as a navigational tool to find content.[ READ MORE ]

The Marketing Bowl: Packers vs. Steelers

February 3rd, 2011
Posted in Consumer Insights . Featured . Targeting

Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are huge supporters of their football teams, but a look into their behavior and attitudes reveals passions beyond a one-dimensional Cheesehead or Towel Twirler. Considering the vast preferences, marketers recognize the need to define characteristics that truly distinguish their target audience, thus, this article delves further into the hearts and houses of Green Bay and Pittsburgh area residents.[ READ MORE ]