Posts Tagged ‘ sports ’

2011 Fantasy Football visits are highest in 3 years

The NFL lockout may have shortened the normal buildup to the NFL season, but once it ended online traffic to NFL-related sites saw a boost. As a result US visits to Fantasy Football sites increased 24% in August 2011 versus August 2010. Th...[ READ MORE ]

Jumpshot/Slapshot Snapshot: Profiling Viewers of the NHL and NBA Playoffs

Experian Marketing Services has put together the following lifestyle overview of NHL hockey and NBA basketball viewers so that marketers could better understand their respective audiences.[ READ MORE ]

FIFA’s Cryptic Order Confirmation Messages

One year ago, Jordan wrote an excellent piece on the flawless online ticketing process carried out for the Michael Jackson Memorial. Well, I suppose for every yin there must be a yang — and I can tell you firsthand that the online ticketing process for the 2010 FIFA World Cup is certainly nothing to brag [...][ READ MORE ]

Traits of Today’s College Basketball Fan

Although the number of Americans watching March Madness (15%) ranks behind the NFL’s Super Bowl (38%) and MLB’s World Series (22%), the sport has quite a distinct following. Firstly, college basketball fans tend to be slightly older. In fact, Americans in the 18-24 year old age bracket are 4% less likely to be very or [...][ READ MORE ]