Posts Tagged ‘ sports ’
Now that the games are over and some time has passed, which U.S. Olympians are the most popular online and most attractive to marketers?[ READ MORE ]
The 2012 London Summer Olympic Games closed with a tremendous party Sunday evening, but we couldn’t resist just one more friendly competition: of the beloved athletes who led the U.S. to the most medals at these games, which are the most searched?[ READ MORE ]
An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands advertising?[ READ MORE ]
Whether you’re an athlete or a marketer, preparation and knowing your competition gives you an edge in the game. This got us thinking about what sports are winning the online medals in attracting fans to their respective websites. So, we analyzed the visitors to the top US sports official team sites –USA Track and Field (usatf.org), USA Swimming (usaswimming.org), and USA Basketball (usabasketball.com). We found spikes in traffic and interest over the past few weeks as the Olympics momentum picked up speed. [ READ MORE ]
The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The composite television and online audience for the Olympics will span a wide range of demographic characteristics…[ READ MORE ]
For the first time in 16 years, no Canadian-based NHL team has advanced to the second round of the Stanley Cup playoffs. As a result, NHL-related searches in Canada (the top search terms that drive traffic to the Sports – Hockey category) have declined 10% year-over-year.[ READ MORE ]
With March Madness well underway and the Final Four squaring off on Saturday for a spot in the National Championship game, searches around ‘March Madness’ reached a record high the week ending March 17th, up 16% over the same week last yea...[ READ MORE ]
Viewers of the NCAA men’s basketball tournament on CBS and Turner Broadcasting as well as women’s tournament viewers on ESPN can expect a barrage of television commercials as the field is whittled down to the Final Four. On the men’s side, commercial air time is carefully orchestrated. [ READ MORE ]
March Madness fans are in a quandary over which games to watch and how to watch them. Even worse, many of the games take place during traditional working hours, presenting fans with a strong temptation to stream games live from their desk—with or without approval from their manager or IT department. But what’s a die-hard fan to do? [ READ MORE ]
Thanks to simulcast streaming of games online and via mobile apps, die-hards are better equipped to keep track of multiple games at once. Those who stream games online live in every corner of the country, but some locales are more likely to log on for their March Madness fix than others.[ READ MORE ]
Download the Holiday marketer checklist>>
