Posts Tagged ‘ social media marketing ’

The holiday shopping season is coming – how will you engage your customers?

Survey: what are marketers planning for the upcoming holiday season?[ READ MORE ]

Social media, segmentation and marketing success

From broadcast emails to placing banner ads to capture eyeballs, the metrics have gravitated towards something new, including actions, conversion, click-throughs and even amount of purchase. Different companies, and even internal groups within companies, use different metrics to determine success. As businesses become more used to the digital arena, segmentation and profiling play an increasingly important role in targeted campaigns.[ READ MORE ]

Listening, profiling and publishing – the three phases of social

Businesses are now realizing that just listening to what is being said about a certain topic, product, service or brand and responding to everyone in the same way isn’t as effective as they had hoped. So what’s a marketer to do? [ READ MORE ]

10 consumer facts about Facebook

Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has put together 10 consumer behavioral stats based on their National Consumer Study and New Media Study about the social networking site leading up to its Friday IPO launch: 39% of Facebook [...][ READ MORE ]

Facebook acquires photo-sharing network Instagram

Yesterday, Facebook announced the acquisition of Instagram, a popular photo sharing network with over 30 million users, for $1 billion. Visits to the Instagram website have steadily increased over the past 24 weeks and reached 3.8 million last...[ READ MORE ]

Three categories of Facebook data to enhance customer insight and user experience

The key to accessing this customer data on Facebook is the request for permission opt-in authorization process of Facebook Connect. This Facebook Connect button can be placed on a Facebook Fan Page, in an application or on a Website, and establishes permission to access some or all of the data that is associated with a Facebook user’s account. [ READ MORE ]

Acquire mobile subscribers with SMS love

Valentine’s Day is almost upon us – and what better time to communicate with those customers you so adore. Actively promoting SMS initiatives through traditional media touch points, and incentivizing users to join can drastically increase the potential for subscriber acquisition. [ READ MORE ]

10 Key Statistics about Facebook

As Facebook Inc. filed for its initial-public-offering last week, now is the perfect time to examine the website’s performance online and how its audience compares with that of other social networks. Given the expected $75 billion to $100 billion initial valuation, we’re all already aware of the magnitude of the business – below we reveal how much of a behemoth the website itself is in the US and other markets. [ READ MORE ]

Pinteresting Trend in Social Media

The social media space continues to evolve. Pinterest, a site launched in March 2010 that describes itself as an online pinboard to organize and share things you love, recently emerged as one of the top 10 websites within the Hitwise Social Networking & Forums category. The invitation only site received nearly 11 million total visits [...][ READ MORE ]

Are you a good brand or a great brand?

Today’s consumers are empowered more than ever. With the proliferation of new channels, the intersection of offline and online media and the convergence of data, social and multi-media technologies, consumers have nearly limitless options to interact with brands. Those consumers, in turn, can share their brand experience with 500 friends in 5 minutes.[ READ MORE ]