Posts Tagged ‘ social media marketing ’

The challenge of linking digital data: email, mobile, social and more

Marketers today face unprecedented challenges when it comes to creating and maintaining a holistic view of their customers across their marketing ecosystem. Here are six things marketers must do to make an integrated strategy work. [ READ MORE ]

Winning counts in social Olympics

Following an action packed Olympic weekend in which Team Great Britain increased their medal haul, we’ve looked at how Facebook is fuelling the UK’s excitement around the Games. Team Great Britain’s fan page has grown rapidly from less than 100,000 fans on the eve of the games to almost three quarters of a million fans [...][ READ MORE ]

Olympic fandom, how the games are impacting Facebook fan engagement

The Olympics is the most diverse of all sporting events with over 10,500 athletes competing in 301 events across 33 different sports. Some of these Olympians are giving big brands a run for their money when it comes to Facebook fan engagement. For instance Usain Bolt currently has 7 million fans, with this figure set [...][ READ MORE ]

Forrester analyst imparts wisdom at 2012 Digital Summit

Senior analyst at Forrester Research, Rob Brosnan, imparted some interesting information to the more than 700 in attendance at EMS’ 2012 Digital Summit last week.[ READ MORE ]

Highlights from Experian Marketing Services’ Digital Summit (day 1)

This premier digital marketing event, with the theme, “Customer Obsession: Empowering Meaningful Relationships,” features highly engaging and inspiring learning sessions, providing marketers with key insights and best practices for keeping their customers at the heart and center of everything they do. [ READ MORE ]

Customer obsession is key to retail marketing ROI

Bryon Colby, SVP, Digital Commerce at Cornerstone Brands (think Frontgate, Garnet Hill, etc.) and Amy Choyne, SVP/CMO at Kenneth Cole, discussed how their companies strive to enchant and delight customers at Experian Digital Summit 2012 in Las Vegas.[ READ MORE ]

Back-to-school is big business for marketers

Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in mind.[ READ MORE ]

Experian CheetahMail’s digital summit kicks off tomorrow in Las Vegas

Experian CheetahMail’s digital summit[ READ MORE ]

What’s on tap this holiday shopping season?

My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012 Holiday Planning Webinar. The webinar recapped key 2011 holiday marketing results, plus featured trends, benchmarks and recommendations for a successful and profitable 2012 holiday shopping season. [ READ MORE ]

Marketing travel alert: how building a roadmap can guide you on the path to success

Marketers ask themselves what type of data to invest in, how to leverage social media channels, when to invest in new database technologies and infrastructures, how to use response attribution and analytics to be more customer centric, etc. CMOs are also challenging their teams to get it all done immediately. With all of that on your plate, how can any marketer be successful?[ READ MORE ]