Posts Tagged ‘ social media marketing ’

A week in the life of today’s hyper-connected consumer

Infographic breaking down the number of activities and types of devices used to email, visit websites, engage in social networking and watch video. [ READ MORE ]

They “like” you — they really, really “like” you

Did you know that 77 percent of adults on social networking sites have shown support for a product, a service, a company, etc., by becoming a fan, a friend or a follower? When asked why they did so, the number one reason given was to get a discount. In fact, 60 percent of those who [...][ READ MORE ]

For every hour online Americans spend 16 minutes on social networks

If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across the United States, United Kingdom and Australia. In the U.S., 16 minutes out of every hour online is spent on social networking and forums, nine minutes [...][ READ MORE ]

Top 10 trends in email, mobile and social marketing from 2012

A recap and key takeaways from the 10 biggest stories in email, mobile and social marketing from 2012.[ READ MORE ]

Where are you investing your holiday marketing dollars?

Surveyed marketers told us about their holiday marketing plans and what investments they’re making this holiday season.[ READ MORE ]

Experian Marketing Services pinpoints rising social network sites

An Experian Marketing Services study shows niche social networks significantly increased market share of all visits to social sites. [ READ MORE ]

Experian CheetahMail releases Q2 2012 Benchmark Study

Experian CheetahMail’ Q2 2012 Benchmark study shows email volume still increasing and social media more effective with email.[ READ MORE ]

An important step toward cross-channel marketing optimization

Digital channels, mobile technology, expanded customer choice and legislative issues have all evolved faster in the last ten years than ever before, and companies have had to update their marketing practices to keep pace and keep customers engaged. This has been especially challenging in the retail vertical as accurate customer identification can be difficult to [...][ READ MORE ]

Promote social networks to improve your next email campaign

Learn the best ways to use the top-promoted social networks like Facebook, Twitter and Pinterest to boost your next email campaign.[ READ MORE ]

Unlocking the “social silo”: leveraging social insights across channels

How do you effectively use social insight and make it actionable for marketing efforts while maintaining a seamless customer experience with the brand?[ READ MORE ]