Posts Tagged ‘ social media marketing ’

Where are you investing your holiday marketing dollars?

Surveyed marketers told us about their holiday marketing plans and what investments they’re making this holiday season.[ READ MORE ]

Experian Marketing Services pinpoints rising social network sites

An Experian Marketing Services study shows niche social networks significantly increased market share of all visits to social sites. [ READ MORE ]

Experian CheetahMail releases Q2 2012 Benchmark Study

Experian CheetahMail’ Q2 2012 Benchmark study shows email volume still increasing and social media more effective with email.[ READ MORE ]

An important step toward cross-channel marketing optimization

Digital channels, mobile technology, expanded customer choice and legislative issues have all evolved faster in the last ten years than ever before, and companies have had to update their marketing practices to keep pace and keep customers engaged. This has been especially challenging in the retail vertical as accurate customer identification can be difficult to [...][ READ MORE ]

Promote social networks to improve your next email campaign

Learn the best ways to use the top-promoted social networks like Facebook, Twitter and Pinterest to boost your next email campaign.[ READ MORE ]

Unlocking the “social silo”: leveraging social insights across channels

How do you effectively use social insight and make it actionable for marketing efforts while maintaining a seamless customer experience with the brand?[ READ MORE ]

The challenge of linking digital data: email, mobile, social and more

Marketers today face unprecedented challenges when it comes to creating and maintaining a holistic view of their customers across their marketing ecosystem. Here are six things marketers must do to make an integrated strategy work. [ READ MORE ]

Winning counts in social Olympics

Following an action packed Olympic weekend in which Team Great Britain increased their medal haul, we’ve looked at how Facebook is fuelling the UK’s excitement around the Games. Team Great Britain’s fan page has grown rapidly from less than 100,000 fans on the eve of the games to almost three quarters of a million fans [...][ READ MORE ]

Olympic fandom, how the games are impacting Facebook fan engagement

The Olympics is the most diverse of all sporting events with over 10,500 athletes competing in 301 events across 33 different sports. Some of these Olympians are giving big brands a run for their money when it comes to Facebook fan engagement. For instance Usain Bolt currently has 7 million fans, with this figure set [...][ READ MORE ]

Forrester analyst imparts wisdom at 2012 Digital Summit

Senior analyst at Forrester Research, Rob Brosnan, imparted some interesting information to the more than 700 in attendance at EMS’ 2012 Digital Summit last week.[ READ MORE ]