Tag: Social marketing

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The 2014 Digital Marketer Report – advice on how to be...

Benchmarks, data and trends from the sixth annual Digital Marketer Report, including results from our global survey of...

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All roads lead to social...

Social media Websites are playing an increasingly important role in driving traffic to other Websites at the expense of search engines and portal...

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Email and Web top marketers’ list of most effect...

Reports show marketers consistently identify email and Web as the most effective channels, and many plan to use social media this year. Here are best practices to leverage email to promote social marketing...

Read More Email and Web top marketers’ list of most effective channels, with social on the rise
Gmail unsubscribe tool: Good news for customers and em...

How Gmail’s new unsubscribe tool can benefit both customers and email m...

Read More Gmail unsubscribe tool: Good news for customers and email marketers
The $19 billion question: Who uses WhatsApp and why ar...

Facebook announced it will be acquiring messaging app WhatsApp, probably a pretty smart move given new insights from our Always-On Consumer Report. The report, which profiles seven distinct segments of smartphone owners defined by their attitudes and mobile behaviors, found that 11 percent of adult smartphone owners fall into...

Read More The $19 billion question: Who uses WhatsApp and why are they so important to Facebook?
Use social gaming sites to engage young trendsetters...

Social gaming sites provide marketers with a great opportunity to connect with gamers who tend to be young, trendsetters and heavy users of new technology....

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Untangling the social web: Targeting social media pers...

Social media usage differs among consumers. To look deeper into this idea, Experian Marketing Services examines the social behavior of six unique audience...

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Moms with young kids use social media 2x more...

Moms with kids between 0 and 5 years old are highly active on social media and make up a lucrative market for marketers to...

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What Google’s secure search means for marketers...

Google’s recent change means marketers have a limited understanding of new search trends, seasonal shifts or general topics of interest, but they still need to effectively measure how users reach their s...

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