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Posts Tagged ‘ smartphones ’

Print Coupon Use Strong Despite Increase In Digital Coupons

March 31st, 2011
Posted in Consumer Insights . Featured

According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of almost 3-to-1. Fully 68% of all U.S. adults said their household uses print coupons, a number that has remained relatively unchanged during the past five years.[ READ MORE ]

Insights on Mobile Consumers

March 10th, 2010
Posted in Uncategorized

Nine in ten U.S. adults today use at least one mobile device. Mobile phones have truly become an essential part of consumers’ every day lives, and email marketers can easily capitalize on this immense market if they plan and segment their campaigns strategically. Recently released consumer reseach from Experian Simmons reveals the following key trends [...][ READ MORE ]