Posts Tagged ‘ sister brand ’
One of the most important issues for email marketers is making sure the message makes it to the “inbox” of the intended recipient. An often overlooked key aspect of mailing delivery — in addition to IP reputation — is the actual subject line of the email. Not only does the subject line play an important role [...][ READ MORE ]
As marketers increasingly create niche brands or become consolidated within ‘parent’ companies, it may seem like the ideal opportunity to cross-promote products and services across ‘sister’ brands to reach prospective customers, expand subscriber lists and increase revenue. Unfortunately, sharing subscriber data across brands has the potential to negatively impact reputation, which can adversely influence inbox [...][ READ MORE ]
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