Posts Tagged ‘ Simmons ’

Back-to-school is big business for marketers

Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in mind.[ READ MORE ]

A look at household income and discretionary spend of lesbian, gay and heterosexual Americans

Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are paid.[ READ MORE ]

Marriage and cohabitation insights to help connect with LGBT customers

As public attitudes become more open and accepting of LGBT American’s and issues dear to them, marketers, too, are increasingly showing their support of their LGBT customers and looking for trends among this growing and already influential demographic.[ READ MORE ]

More ABCs of back-to-school marketing campaigns

In my last blog post, Do Your Homework before Planning a Back-to-School Marketing Strategy, we covered the basics around market opportunity and how to start segmenting the “mom audience.” This time we’re going to dig deeper into the attitudes and behaviors of certain key shopping segments. Data from Experian Simmons demonstrates the effect certain attitudes [...][ READ MORE ]

10 consumer facts about Facebook

Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has put together 10 consumer behavioral stats based on their National Consumer Study and New Media Study about the social networking site leading up to its Friday IPO launch: 39% of Facebook [...][ READ MORE ]

Video: Target American voters by their favorite TV shows

An Experian Simmons analysis of nearly 1,000 television programs reveals which shows have the highest concentrations of viewers from the left, right and middle of the political spectrum.[ READ MORE ]

M-commerce: mobile phones are quickly becoming an indispensable shopping tool

A majority of smartphone owners now access the Internet from their phone. If you’re like the 17% of cell phone owners today and 28% of smartphone owners, you also watch videos on your phone. This video highlights some of the mobile trends we’ve been spotting. [ READ MORE ]

Are 74% of voters up for grabs this election year?

In this year’s Digital Marketer report we focused on how politicians, media owners, advertisers and agencies can use customer segmentation systems, like PoliticalPersonasSM from Experian Simmons, to better prepare for this election year. By having a detailed understanding of key voter segments, including in-depth demographics, responsiveness to various media platforms, and attitudes and opinions on [...][ READ MORE ]

Springtime in America? The greening of environmental attitudes

On April 22nd, Americans and many of their terrestrial counterparts in countries around the world will celebrate Earth Day, a tradition that was started in the United States by Wisconsin Senator Gaylord Nelson in 1970. Much has changed on the planet since the first Earth Day, and even in recent years attitudes continue to evolve [...][ READ MORE ]

Tax Towns: You might do your taxes online if you live here

Where you call home may have an impact on how you prepare your taxes, and not just because of the state tax code. Differences abound in the preferred method of preparing our taxes as we travel from one area of the country to another. In this post, we’ll call out the Designated Market Areas, or DMAs, that are the most likely to have prepare their taxes using several common methods.[ READ MORE ]