Posts Tagged ‘ Simmons ’

Consumer optimism at all time high

Experian Marketing Services Consumer Expectation Index shows positive outlook for 2012 holiday season.[ READ MORE ]

Five questions to ask to make mobile data work for your business

Mobile is a game changer. Here are five simple questions you can use to make mobile data work for your business.[ READ MORE ]

Hot holiday trends: week of October 28th – November 3rd

Experian Marketing Services has released its holiday insights for the week of October 28th, 2012. Take a look at the key findings.[ READ MORE ]

Hispanic attitudes and behaviors by socioeconomic level

Using data from the Simmons National Hispanic Consumer Study we explore socioeconomic level as it relates to attitudes and behaviors of US Hispanics.[ READ MORE ]

New fall line-up: which TV show viewers are multitasking?

What is the likelihood the viewers of new September television shows use the Internet via their computer while watching these programs?[ READ MORE ]

Top 20 most “comfortable” cities

Experian Simmons asks survey respondents if they bought sweats in the last 12 months, and if so, how many. For the second year in a row, the top city is Philadelphia, PA.[ READ MORE ]

Top news and media websites for key voter segments

Stats show that an ever-increasing amount of campaign spend is for online advertising and social media targeting specific audiences with messages. [ READ MORE ]

Are you better off? More Americans saying, “Yes”

We’ve examined the attitudes of American adults from 2008 through July 2012 to get a read on how economic sentiment has changed.[ READ MORE ]

Top TV shows for reaching key voters

Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter segments.[ READ MORE ]

Sky-high Olympics television ratings provide lift to airline advertisers

An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands advertising?[ READ MORE ]