Posts Tagged ‘ Simmons ’

Latinos over index in the hair styling product category: Brands make a difference

Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.[ READ MORE ]

They “like” you — they really, really “like” you

Did you know that 77 percent of adults on social networking sites have shown support for a product, a service, a company, etc., by becoming a fan, a friend or a follower? When asked why they did so, the number one reason given was to get a discount. In fact, 60 percent of those who [...][ READ MORE ]

Millennials — an interesting and influential demographic

The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology, entertainment and beyond.[ READ MORE ]

Using data insights to differentiate and attract travelers

Segmentation solutions provide travel marketers with highly enriched views of their prospective audiences.[ READ MORE ]

Cross-platform media planning, time spent using various platforms

Get a sneak peak of the cross-platform media planning section of The 2013 Digital Marketer report. Here we look at time spent using various media platforms.[ READ MORE ]

2013 Super Bowl ads: Scoring the brands

We’re using Experian’s Ad Relevancy score to determine the lift delivered in a customer’s likelihood to purchase a product when targeting Super Bowl viewers.[ READ MORE ]

Young adults: Texting is just as meaningful as a phone call

Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more than ever and among young adults, many of whom were not yet born when the first message was sent, texting is almost as common a mobile activity as talking. And why [...][ READ MORE ]

Hot holiday trends: week of November 18th – November 24th

Experian Marketing Services has released its holiday insights for the week of November 18th, 2012 This week’s key findings: Mailers started earlier, with the Monday (11/19) before Thanksgiving having the largest percentage increase (20.6%) in volume.  Black Friday, Sunday 11/25, and Cyber Monday all had double digit increases in volume over last year. Forty-five percent [...][ READ MORE ]

A spotlight on brand loyalty: Understanding brand loyalists and how to effectively market to them

In today’s digital world, with instant comparisons between brands available at your fingertips, it is particularly important to cultivate and reward ‘loyal’ customers. Whether the program is based on points, miles, gift cards, credit cards, stamps or coupons, the goal of a loyalty program is to keep the best customers committed to the brand. Customer [...][ READ MORE ]

Quantifying Latino influence

The Latino Influence Project came about because we wanted to prove if Hispanics really are influencing the mainstream or not.[ READ MORE ]