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Posts Tagged ‘ segmentation ’

Re-embracing the Idea of Differential Marketing

  • January 17th, 2011
  • Posted in Targeting

Implementing a differential marketing strategy is ideal in settings where there is a relatively large assortment of product categories with regular and frequent transaction volume. Where does the concept of differential marketing fit into your customer retention strategy?[ READ MORE ]

2010 American Mobile Consumer Report

  • February 28th, 2010
  • Posted in Consumer Insights

[ READ MORE ]

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