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Posts Tagged ‘ richmond ’

Final Four Roundball Rankings

  • March 31st, 2011
  • Posted in Consumer Insights . Featured

We compared various basketball-related statistics for the home markets of the Final Four teams using data compiled by Experian Simmons. About a quarter of the U.S. population has an interest in college basketball. Richmond (26.7%) and Indianapolis (26.3%) are the Final Four markets with the highest level of interest. Lexington and Hartford will need overtime to decide a winner. These markets are tied at 24.3%.[ READ MORE ]

Cinderella Teams Have Contrasting Styles Both on the Court and in the Marketplace

  • March 23rd, 2011
  • Posted in Consumer Insights . Featured

All four Cinderella teams hail from markets with above average interest in college basketball. How do the Richmond, Tallahassee, Milwaukee, and Indianapolis consumer markets compare to one another?[ READ MORE ]

    The gift of holiday data

    Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24

     

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