Posts Tagged ‘ retail and ecommerce ’

Layaway on Online Users’ Holiday Wishlist

The holiday season is fast approaching and there are numerous commercials heavily promoting layaway as an option for consumers. [ READ MORE ]

Peak Week sees Email and Online channel growth

With retailers extending deals even sooner during the Thanksgiving holiday week, Peak Week took on even greater importance as online stores saw tremendous success across online traffic and email transactional activity for Thanksgiving Day, Black Friday and Cyber Monday.[ READ MORE ]

Retail traffic on Cyber Monday up 24%

On Cyber Monday, November 28th, total US visits to the Top 500 Retail websites increased 24% on Cyber Monday as compared to 2010 with more than 170 million US visits. The day before Cyber Monday also showed significant growth over last year with an increase of 14%. [ READ MORE ]

More holiday email marketing cheer: tips to apply today

As “Peak Week” approaches and retailers gear up for their most critical holiday shopping period – which Experian Marketing Services has identified as the Tuesday before Thanksgiving through Cyber Monday – smart marketers are refining their email strategies in real time. [ READ MORE ]

Can tablets rescue retail?

By next year, the market adoption of tablet devices in the US is expected to reach 13% of households. The tablet users are more affluent and tech-savy. It’s time for retailers to look at a bright spot in the numbers and read it as a sign of a bright future ahead. Many retailers are reporting 50% to 100% higher conversion rates by tablet users over PC users, and this is just the beginning. The tablet is attractive to both the consumer and retailer.[ READ MORE ]

Are you attracting the right type of Facebook fans?

Back in June I wrote a blog highlighting our research showing that each new Facebook fan generates on average 20 additional visits to a retailer’s website. However, as every retailer knows, not all website visits are equal. Most eCommerce ...[ READ MORE ]

If it ain’t broke, you’d better still fix it

Most organizations today are still siloed by channel, and success is measured by how well a “channel” performs. A view of how the customer behaves across an organization and a robust understanding of consumer attitudes and preferences is often missing. Don't leave significant marketing return on the table.[ READ MORE ]

Retail customer identification capture: time for a checkup!

Given recent court decisions, marketers are reviewing and updating their processes to identify who their customers are. Are they in compliance with current laws and rulings? What will the next restriction be? Is it customer friendly? Should they stop asking for any customer information at all in order to avoid a lawsuit? Experian Data Management Services recomends a "Checkup."[ READ MORE ]

Huge Growth Continues for Flash Sales

The popularity of flash sale websites with limited time & inventory offerings have grown exponentially over the two years. Online shoppers’ love for the thrill of snagging designer clothing, home décor, travel and even wine have caused visits to the category to increase 368% in July 2011 as compared to the same month two years [...][ READ MORE ]

Back-to-school marks start of holiday shopping season

Experian Simmons found that online shopping during the previous two years began a seasonal increase in August/September and ended only after the winter holidays were over. The trend for back-to-school shopping finds it's not just for parents but also childless adults lured by seasonal specials.[ READ MORE ]