Posts Tagged ‘ retail and ecommerce ’

Reaching “Fast Track Couples” – They are Connected and They Spend

A Mosaic® USA segment called Fast Track Couples consists of young couples and families already on the road to upward mobility. Although 90% are under the age of 35, most are married, work at good jobs and own their homes. [ READ MORE ]

A Costly Swipe: Examining ‘Point of Sale’ Acquisitions from a Compliance Perspective

By Alex Krylov and Strategic Services Last month while attending MAAWG: San Francisco I visited the city’s historic Grant Avenue shopping artery.  While making a purchase from one of the Avenue’s clothing retailers using my credit card, I was offered to have my receipt emailed to me.[ READ MORE ]

Best Practices For Point of Sale Email Collection

As clients, mainly retail, try to grow and expand their email lists, many have turned to Point of Sale (a.k.a. POS) email collection. POS collection has become an industry norm with the ability to bring tremendous growth. One Experian CheetahMail client, for instance, gained 220,990 customers from POS in 2011, 35% of which are active within the email program (open, click, and/or transact). [ READ MORE ]

Jason Wu Collection Drives Visitors to Target.com

Following mysterious tweets from @TargetStyle in early October, Target announced a partnership with fashion designer Jason Wu who became well-known after designing the 2009 Inaugural Ball gown for First Lady Michelle Obama. The official look book for was released online on January 10th in anticipation of the in-store and online launch which took place on Sunday, February 5th. Weekly searches for variations of “Jason Wu” shows consumers seeking out information related to the designer corresponding with these key dates.[ READ MORE ]

Acquire mobile subscribers with SMS love

Valentine’s Day is almost upon us – and what better time to communicate with those customers you so adore. Actively promoting SMS initiatives through traditional media touch points, and incentivizing users to join can drastically increase the potential for subscriber acquisition. [ READ MORE ]

2011 Holiday Season Email Snapshot

Analysts at Experian CheetahMail took a snapshot of the season to put the very busy (yet very rewarding) term into perspective, comparing it to the 2010 holidays. [ READ MORE ]

Happy New Year – Now let’s revisit 2011…

We are asking marketers – specifically retailers – to take a look back at the Holiday selling season because there are a few steps to take in order to finish out strong and THEN start the new year off right. [ READ MORE ]

Luxury Brand Report Studies New Online Trends

Despite ongoing volatility in the stock market and global economies, consumers are once again paying for luxury items, even as some brands raise prices. Some 2011 forecasts indicate that global sales of luxury goods will grow 8% or more this year.[ READ MORE ]

Retailers hoping to track holiday shopping footsteps forced to take a step back

Retail establishments are seeking new ways to track their guests' movements from store to store. It was recently announced that two US malls – Promenade Temecula in Southern California and Short Pump Town Center in Richmond, Virginia, would experiment using customer cell phone signals to monitor their movements within a retail complex.[ READ MORE ]

Sending email coupons this holiday season? Consumers look later in the week

The likelihood of consumers viewing, printing and redeeming a digital coupon at a brick-and-mortar store rises 19.6% if the coupons become accessible at 8 a.m. on Wednesday, according to a recent study by RevTrax, a partner of Experian CheetahMail that offers couponing features in CheetahMail client email programs. [ READ MORE ]