Posts Tagged ‘ retail and ecommerce ’

Back-to-school is big business for marketers

Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in mind.[ READ MORE ]

Thinking about using symbols in your email subject lines?

How to effectively use symbols in email subject lines[ READ MORE ]

What’s on tap this holiday shopping season?

My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012 Holiday Planning Webinar. The webinar recapped key 2011 holiday marketing results, plus featured trends, benchmarks and recommendations for a successful and profitable 2012 holiday shopping season. [ READ MORE ]

More ABCs of back-to-school marketing campaigns

In my last blog post, Do Your Homework before Planning a Back-to-School Marketing Strategy, we covered the basics around market opportunity and how to start segmenting the “mom audience.” This time we’re going to dig deeper into the attitudes and behaviors of certain key shopping segments. Data from Experian Simmons demonstrates the effect certain attitudes [...][ READ MORE ]

Do your homework before planning a back-to-school marketing strategy

Even though most kids haven’t even completed their current school year, now is the time for retailers to start preparing their 2012-2013 back-to-school marketing strategies.[ READ MORE ]

Back-to-school marketing – timing is everything

There are 55 million school kids out there and even more parents with wallets at the ready. We’ve been thinking about how to reach these plumb shoppers and will cover a variety of marketing strategies and tactics during a webinar on Tuesday, May 15 at 1:00 p.m. EST. [ READ MORE ]

M-commerce: mobile phones are quickly becoming an indispensable shopping tool

A majority of smartphone owners now access the Internet from their phone. If you’re like the 17% of cell phone owners today and 28% of smartphone owners, you also watch videos on your phone. This video highlights some of the mobile trends we’ve been spotting. [ READ MORE ]

Learn the ABC’s of Back-to-School Email Marketing

Email marketers can get a jump on their campaign strategies and tactics by taking note of some key trends from 2011, including the smart use of subject lines.[ READ MORE ]

Reaching “Fast Track Couples” – They are Connected and They Spend

A Mosaic® USA segment called Fast Track Couples consists of young couples and families already on the road to upward mobility. Although 90% are under the age of 35, most are married, work at good jobs and own their homes. [ READ MORE ]

A Costly Swipe: Examining ‘Point of Sale’ Acquisitions from a Compliance Perspective

By Alex Krylov and Strategic Services Last month while attending MAAWG: San Francisco I visited the city’s historic Grant Avenue shopping artery.  While making a purchase from one of the Avenue’s clothing retailers using my credit card, I was offered to have my receipt emailed to me.[ READ MORE ]