Tag: Research

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Everyone has loyalty campaigns, but few get the data r...

If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program can...

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Trends marketers need to know right this minute...

Trends marketers need to know and consider when building marketing...

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Back-to-school trends marketers must know...

As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and their parents) care about this...

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Back-to-school shopping continues past August...

According to research from Experian Marketing Services, waiting to shop until the school year starts, has become more common in recent years. Bill Tancer, General Manager of Global Research at Experian Marketing Services, talked to CNBC about this trend in an interview with CNBC....

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Rise in cord-cutting creates opportunities for markete...

With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online video when and where they...

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Intelligently leverage third-party insight for meaning...

Many marketers are looking to leverage third party data, but are they modeling it at the right time for the desired action....

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Mobile takes on television for device supremacy...

Having insight into how consumers behave, especially how they use different channels to discover, purchase and get service, plays a big role in how marketers target customer experiences, as well as how they develop marketing...

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Meet today’s new smartphone consumers...

There are seven distinct types of smartphone users ranging from those who rarely put their device down to those who barely pick it up....

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All roads lead to social...

Social media Websites are playing an increasingly important role in driving traffic to other Websites at the expense of search engines and portal...

Read More All roads lead to social