Tag: Research

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Attribution a priority on the road to customer-centric...

Marketers at all levels need to make attribution a priority. This month’s Ask the Expert column explores how to start on a sophisticated attribution j...

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Unlock your cross-channel marketing potential...

Take a look through the slides and watch the playback from our recent webinar to learn the keys to unlock your cross-channel marketing...

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The customer’s creative experience – and why designers...

In this month’s Ask the Expert column, David Kepets explains how animation, personalization and mobile optimization are all part of the customer’s creative experience – and why designers should pay atten...

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The CMO’s 3 keys to marketing success [Infographic]...

Having the keys to marketing success can open doors to a customer-centric approach and greater marketing...

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Personalization: When to use it and when to steer clea...

In this month’s Ask the Expert column, Anita Gandhi discusses the importance of understanding your customer’s attitudes before using overtly personalized marketing mes...

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The Digital Marketer Report receives killer praise...

Not only has the Digital Marketer Report been continually utilized by marketers as their go-to resource, it has received ample praise from numerous...

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Meet today’s 5 distinct mom segments...

Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom...

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Champagne wishes and caviar dreams: Marketers plug int...

The Internet of Things is the driving future of consumer electronics and many other product categories, but who are the people behind the Internet of...

Read More Champagne wishes and caviar dreams: Marketers plug into the lifestyles of the rich (and maybe famous)
5 must-have lessons from the 2014 holiday season...

Get analysis and insights on top performing retail sites and the most effective channels driving online traffic, in our top lessons from the 2014 holiday...

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