Tag: Research

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Social media Websites are playing an increasingly important role in driving traffic to other Websites at the expense of search engines and portal... March 28, 2014 by Experian Marketing Services

As consumers use smartphones and tablets to take pictures, make phone calls, read books and listen to music, these devices replace the functions of...

November 14, 2013 by Experian Marketing Services

Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary...

June 17, 2013 by Experian Marketing Services

While effective affiliate marketing relies on two groups, the publishers (affiliates) who display advertisements online and the advertisers (merchants) who aim to increase sales...

June 14, 2013 by Experian Marketing Services

New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone,...

May 28, 2013 by Experian Marketing Services

If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on...

April 18, 2013 by Matt Tatham

The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion,...

March 5, 2013 by Experian Marketing Services

What marketers need in order to lay the groundwork for success in their online advertising...

February 20, 2013 by Chris Beirne

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