Tag: Research

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Why a single customer view is the foundation for marke...

SVP of Global Marketing Ashley Johnston explains why the lack of a single customer view is the #1 challenge marketers face...

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Data is at the heart of meaningful consumer interactio...

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w...

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Convince your manager to prioritize a single customer ...

To prioritize a single customer view, start by reviewing your current strategy. Use this worksheet to build a business case and share it with your...

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Data linkage named top cross-channel marketing challen...

The 2015 Digital Marketer Report explores top cross-channel marketing challenges and how marketers can overcome them to reach success....

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Three steps for becoming a better brand storyteller [V...

Learn how marketers can be better brand storytellers and create meaningful and personalized connections consumers demand....

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Why senior marketing leaders need to make a single cus...

The single customer view priority: a customer-centric strategy is predicated on having accurate, enriched data linked together in a central location that can be executed on to meet your...

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Email and social: Better together, but not one-size-fi...

In this month’s Ask the Expert column, we dive into the many opportunities to connect your email and social strategies, and why testing is imperative to develop a brand’s uniquely best mix...

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Boost performance through competitive benchmarking...

Competitive benchmarking provides insight into what a competitor is doing, what works and what...

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Consumers shift their focus from mom to Father’s Day g...

Father’s Day gift-related searches appear now that Mother’s Day has come and gone. Here’s a look at what their searching for....

Read More Consumers shift their focus from mom to Father’s Day gift ideas