Posts Tagged ‘ report ’

LGBT 101: What marketers need to know about gay consumers

Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary spend.[ READ MORE ]

Top 7 trends for marketers to focus on this year

From the myriad of data, benchmarks and trends in The 2013 Digital Marketer Report, these 7 areas have emerged as key points of focus for marketers throughout the year.[ READ MORE ]

Cross-channel marketing platforms

What are cross-channel marketing platforms and how marketers can benefit from them?[ READ MORE ]

Early Adopter Millennials make great social advocates

We wrapped up The Digital Marketer Webinar Series yesterday, as Heather Dougherty hosted Consumer insights for amping up your campaigns, the third and final installment. Dougherty covered cross-channel consumer behavior, including stats from this consumer insights infographic, and dove into targeting the Early Adopter Millennial segment, including how to connect with them via social media. [...][ READ MORE ]

A week in the life of today’s hyper-connected consumer

Infographic breaking down the number of activities and types of devices used to email, visit websites, engage in social networking and watch video. [ READ MORE ]

They “like” you — they really, really “like” you

Did you know that 77 percent of adults on social networking sites have shown support for a product, a service, a company, etc., by becoming a fan, a friend or a follower? When asked why they did so, the number one reason given was to get a discount. In fact, 60 percent of those who [...][ READ MORE ]

Measuring across channels – hard but critical to marketing success

Marketers should take a customer centric approach to measurement rather than a campaign or channel focused approach.[ READ MORE ]

Consumers don’t live in channels and neither should marketers

The Digital Marketer Webinar Series kicked off with “Life is the channel.” Host Bill Tancer covered confidence levels, cross-channel and the always-on consumer. [ READ MORE ]

Married couples with children still retain their buying clout

Despite dramatic shifts in living arrangements of US consumers, married couples raising families remain a force for marketers to target and understand.[ READ MORE ]

Accurate response attribution – challenging and critically important

CMOs know that understanding the contribution of marketing efforts would mean the ability to allocate marketing spend for maximum impact and return.[ READ MORE ]