Posts Tagged ‘ politics ’

How to target your audience like a politician

Here’s an example of how we helped a government official in a local re-election campaign: Using Experian Marketing Services data, the official ran segmented TV ads in his local election area. The TV ad was tailored so that multiple ads with different messages were delivered to each of his demographic segments. The result of the targeted messaging led to strong re-election numbers and an eventual campaign win for the official. [ READ MORE ]

Mitt Romney Winning the Facebook Race

Despite the results of the Iowa caucus and South Carolina primary, if you look at Facebook, Mitt Romney is ahead by a huge margin. Total visits to the Facebook pages of the presidential candidates highlights the growth to Mitt Romney’s Facebook page over the past few weeks, visits have jumped 248% last week as compared to the week ending Dec, 24, 2011.[ READ MORE ]

RightTube LeftTube: The Political Leanings of TV Viewers

With record ad spending predicted for the 2012 election, the rest of the nation will soon be bombarded with television ads “approved by” politicians from the left, right and the center of the political spectrum. [ READ MORE ]

Latest political polls track with online performance for presidential candidates

As Rasmussen and NBC/ WSJ released polling data last week indicating that Rick Perry has pulled ahead of the GOP pack, the candidates’ websites showed similar performance. In the lead-up to Ms. Bachmann’s successful performance in the Ames Straw Poll (August 13th, 2011), her website lead amongst top GOP contenders in market share of visits. But as speculation around Mr. Perry’s candidacy grew during the week ending August 13th, culminating with his official announcement on the 13th, his market share of visit quickly jumped. Indeed, even after the post-announcement drop-off, RickPerry.org’s share of visits is up 506% (week of September 3rd vs. week of August 6th). Mitt Romney’s site has since received the most traffic among candidates for the week ending September 10, 2011. [ READ MORE ]

Fifteen TV Shows We Can All Agree On

Which TV shows bring both registered Republicans and Democrats together? It turns out that you can discuss last night's episode of "The Bachelorette" with friends across all ends of the political spectrum.[ READ MORE ]

What Your TV Preferences Say About Your Politics

Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV programs does each group prefer, and what are the common threads among the two groups?[ READ MORE ]

2010 Social Networking Report

Forward thinking marketers leverage the power of social networking sites like Facebook, MySpace, Twitter and more to connect to consumers in a more personal and meaningful way. That’s why Experian Simmons is focusing on social networking in this issue of Consumer Insights, featuring the freshest insights available from the latest Simmons New Media Study. The [...][ READ MORE ]