Posts Tagged ‘ politics ’
The second presidential debate took place on Tuesday, Oct. 16th and both the Obama and Romney websites saw increases in total US visits the day after the second debate as Obama’s site saw a 41% increase and Romney’s site saw a 33% increase.[ READ MORE ]
Stats show that an ever-increasing amount of campaign spend is for online advertising and social media targeting specific audiences with messages. [ READ MORE ]
We’ve examined the attitudes of American adults from 2008 through July 2012 to get a read on how economic sentiment has changed.[ READ MORE ]
A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the conventions.[ READ MORE ]
Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter segments.[ READ MORE ]
An Experian Simmons analysis of nearly 1,000 television programs reveals which shows have the highest concentrations of viewers from the left, right and middle of the political spectrum.[ READ MORE ]
In this year’s Digital Marketer report we focused on how politicians, media owners, advertisers and agencies can use customer segmentation systems, like PoliticalPersonasSM from Experian Simmons, to better prepare for this election year. By having a detailed understanding of key voter segments, including in-depth demographics, responsiveness to various media platforms, and attitudes and opinions on [...][ READ MORE ]
"The positive impact of “The Colbert Bump” has been bestowed upon the political process this election cycle. In launching “Americans for a Better Tomorrow, Tomorrow" (May/June 2011), the 501(c)(4) organization “The Colbert Super PAC S.H.H.”(September 2011) and his exploratory committee to become “The President of the United States of South Carolina” (January 2012), Stephen Colbert has created an outstanding growth in online interest in PACs. Search traffic for variations of “Super PAC” directly correlates with major milestones in Mr. Colbert’s efforts. [ READ MORE ]
The top search terms driving traffic to the Lifestyle – Politics category within Experian Hitwise for the four weeks ending February 11, 2012. We captured 21,409 unique search terms. [ READ MORE ]
Here’s an example of how we helped a government official in a local re-election campaign: Using Experian Marketing Services data, the official ran segmented TV ads in his local election area. The TV ad was tailored so that multiple ads with different messages were delivered to each of his demographic segments. The result of the targeted messaging led to strong re-election numbers and an eventual campaign win for the official. [ READ MORE ]
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